Understanding the Principles of Sales to Build Better Customer Relationships

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 16 August 2019

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kevin Knebl is the CEO of Knebl Communications, LLC, a social selling and relationship marketing firm that specializes in helping companies realize their full selling and relationship-building potential. He wears many hats: speaker, author, trainer, and social selling and relationship marketing specialist. He's been a Joie de Vivre coach since 1994, and was named 2008 to 2010 Most Recommended Business Speaker in the World among over almost 300,000 business speakers worldwide. He also has the most number of recommendations on his LinkedIn profile than anyone else in the world.

In this episode, we talked about Relationship Marketing, Social Media, Self-Improvement...

Transcript

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0:00.0	becoming an expert at LinkedIn is like trying to become an expert at the transmission in your car.
0:05.9	Because if you study the transmission in your car, that's not going to make you a better driver.
0:12.2	So there's a lot of irony in this because people come to me every day and I get on my news and I thank God.
0:18.9	But they come to me every day and they say, you know, show me how to use LinkedIn to grow my business or show me how to use Facebook to grow my
0:24.6	company or whatever. And they innocently think that if they have a deeper understanding of how
0:31.6	the transmission in their car works, they're going to be a better driver. So I have to kind of wake them up a little bit.
0:39.0	And I have to say, you think LinkedIn's going to help you grow your business, and I'm not denying that it will.
0:44.8	I've helped my clients generate over $450 million in revenue and referrals using LinkedIn.
0:50.4	I've generated for myself millions and millions of dollars using LinkedIn.
0:56.5	But it wasn't because I was a LinkedIn expert.
1:05.5	It was because I am a conversation expert because if you have the communication skills of a rock,
1:08.2	getting on LinkedIn isn't going to help you.
1:10.1	Now you're just going to be a rock on LinkedIn. So the irony
1:11.9	is that people think I need to study, you know, Instagram or whatever. No, you need to study
1:17.0	communication skills like we were just talking about 10 minutes ago with how to win friends and
1:21.1	influence people. Welcome to the home service expert where each week Tommy chats with
1:26.7	world class entrepreneurs and experts
1:28.7	in various fields, like marketing, sales, hiring, and leadership to find out what's really
1:34.5	behind their success in business.
1:36.9	Now, your host, The Home Service Millionaire, Tommy Mello.
1:45.8	Welcome back to the Home Service Expert, Tommy Mello. Welcome back to the home service expert.
1:47.9	Tommy Mello here.
	...

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