Understanding the New Rules of SEO to Stay Top-of-Mind with Your Customers

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 27 November 2020

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matthew Woodward has published numerous detailed tutorials and case studies focused on helping entrepreneurs grow their businesses. Since 2012, he has helped thousands of people reach success in increasing traffic and profits. A multi-awarded SEO expert, he has been a speaker at events all over the world including Las Vegas, New York, London, Barcelona, Bangkok, Bali, Romania, Costa Rica and many more.

In this episode, we talked about SEO, digital marketing, blogging...

Transcript

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0:00.0	SEO is very confusing for a lot of businesses when they're going out to agencies and things,
0:05.3	but all you really need to know is it boils down to three components, having a good
0:08.8	foundation, just like you've got underneath your house, build a good foundation, a fast site,
0:13.8	everything should work, it should be pleasant for the visitors, you should have nice content
0:17.9	that answers people's problems, and then you layer that up with
0:21.5	keyword targeted content and link building.
0:24.6	And those are the three elements to get right.
0:27.3	And it amuses me when agencies don't take care of those elements.
0:31.9	Many times it's focus on the link building, but not on the foundation.
0:35.2	And then they end up overspending on the link building because you need more links to get the same results as you would have done with a foundation.
0:42.3	So I think that's where a lot of agencies go wrong is they often just take a client's budget and they're just trying to turn it into links as quick as it can because it's take from one hand and push into the other.
0:52.3	Whereas when you've got taking care of foundations,
0:55.0	that's really manual labor-intensive, nitty-gritty stuff. You know, that's hard manual work.
1:01.7	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs
1:07.3	and experts in various fields, like marketing, sales, hiring, and leadership to
1:12.7	find out what's really behind their success in business. Now, your host, the Home Service
1:18.9	Millionaire, Tommy Mello. We are live with Matthew Woodward, 2020, the king, the king of SEO.
1:30.5	So Matt is a badass.
1:33.8	I got to tell you guys.
1:35.3	Some of you guys may have followed him.
1:37.0	I don't know.
1:38.8	I hate to say, like, you're definitely one of the top five guys in the world at SEO.
	...

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