Creating Partnerships With Your Internal & External Customers to Grow a Sustainable Business

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 24 November 2020

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Cheryl McRae is the director of vertical marketing at Scorpion. She is an award-winning professional with over 15 years of national and international marketing experience in telecommunications, biomedical, software, real estate, travel, financial, automotive, and retail.

Josh Smith is the VP of marketing at Scorpion’s Home Services division. He continually sharpens the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses.

In this episode, we talked about digital marketing, product positioning and branding, leadership and motivation, team building and management....

Transcript

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0:00.0	you got to get out of the thinking that your brand is just your logo and your colors.
0:03.9	Like your brand, first of all, while you may decide the name, you don't decide the feel of the
0:08.9	brand. Your brand impression is all what your clients say you are, right? And so if they think
0:16.3	you're a reputable company, guess what? You're a reputable company. If they think you're a
0:20.2	terrible company, guess what? You're a terrible company. And so it's dictated while we do everything,
0:25.7	you as a business owner do everything on your end to make the brand consistent, authentic,
0:29.7	aligned with your core values, which I 100% agree with. You can't have an inauthentic brand.
0:34.9	People sniff that a mile away. And if your people are not
0:37.7	bought into your brand, they are a reflection of your brand, whether you're like it or not.
0:41.5	So your brand goes way above and beyond just the colors of your logo and your website
0:46.0	and all of that. Well, all that should be consistent. Your people need to emulate the brand as well.
0:50.5	If somebody's wearing your shirt, your Scorpion's shirt and they're out at the bar and they act inappropriately, guess what? That's a reflection on your brand. And consumers see that.
0:58.5	Now they have a bad association with the brand. So this becomes a PR issue that goes way above
1:02.9	and beyond just the marketing side of things. Welcome to the Home Service Expert, where each week
1:09.2	Tommy chats with world-class entrepreneurs and experts
1:12.3	in various fields, like marketing, sales, hiring, and leadership to find out what's really behind
1:18.7	their success in business. Now, your host, The Home Service Millionaire, Tommy Mello.
1:27.7	Welcome back to the Home Service Expert. My name's Tommy Mello, Welcome back to the home service expert.
1:29.6	My name's Tommy Mello, and today is going to be a very cool session because I have two
1:33.8	awesome people from one of the largest advertising companies in the nation when it comes
1:38.6	to home services.
1:39.9	I've got Cheryl McCray and Josh Smith.
	...

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