Understanding Human Archetypes for Better Selling
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 10 April 2023
⏱️ 31 minutes
🧾️ Download transcript
Summary
Welcome to another valuable episode of Loan Officer Freedom, the top-rated podcast for mortgage professionals in the industry.
In this most recent episode, host Carl White delved into the art of story selling with Gibran Nicholas, of Certified Mortgage Planner.
Story selling is a powerful technique that utilizes the elements of storytelling to enhance the effectiveness of sales pitches. By understanding the different archetypes of potential customers and crafting compelling narratives that resonate with them, loan officers can better connect with their clients and increase their conversion rates.
If you're a loan officer looking to stay ahead of the game, be sure to subscribe where you listen to Loan Officer Freedom for new episodes every Monday and Wednesday. Learn from experts like Carl White, Steve Kyles, and the leading voices in the mortgage industry. With their insider tips and industry insights, you'll be well on your way to success in FREEDOM in no time.
Don't miss out on this valuable resource - subscribe today and start building your skills!
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Transcript
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| 0:00.0 | Hey, everybody. This is Carl White, broadcasting from the secret headquarters here at the Mortgage Marketing Animals. |
| 0:13.8 | And you are listening to Loan Officer Freedom, number one podcast in the world today for the loan officer community. |
| 0:19.9 | Thanks to you find people for sharing this with all your loan officer friends. |
| 0:23.4 | I really appreciate it and your great reviews. |
| 0:25.8 | And because we're the number one, thanks to you guys, |
| 0:29.7 | we get to bring some really interesting talent in. |
| 0:33.8 | And that's exactly what I've done today. |
| 0:35.3 | A very dear friend of mine for a long, long time, Mr. Gibran Nicholas out of Atlanta, Georgia's extraordinary. How you doing, my man? |
| 0:43.2 | I'm doing well, Carl. Thank you so much for having me on today's show. And it's great seeing. |
| 0:47.3 | And you know, I always feel so inadequate anytime I'm talking with you. You're such a great guy, man. |
| 0:56.0 | And, you know, you're so super smart. I really, really, really enjoy our conversations. And just to bring everybody up to |
| 1:02.0 | speed, I think probably your fame came from the certified mortgage planner. Would you say that's kind of |
| 1:10.0 | where most people might know you from? Yeah, so I started the CN mortgage planner. Would you, would you say that's kind of where most people might know you |
| 1:11.2 | from? Yeah. So I started the CNPS certification about, I don't know, 2005. So what is that? 17 years |
| 1:18.7 | ago now. And so that's probably where most people know me, if they know me from that. We've had |
| 1:25.1 | over 10,000 graduates of that course and some of |
| 1:28.0 | our other courses over the years yeah good few man that's a good number yeah i i remember uh |
| 1:32.8 | i got in the business and i think 1999 or something like that and i remember when you're |
| 1:37.1 | when your course became available and uh i think pretty much everybody in our office |
| 1:42.6 | uh did it probably about that time 0 05, 06, somewhere, |
| 1:47.0 | probably 05, I think, something like that. |
| 1:48.7 | So great stuff. |
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