ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 16 May 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.

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Best Moments:

(00:59) You can ask ChatGPT to audit things

(02:05) Compare your homepage to your top 3 competitors

(02:38) Audit your LinkedIn profile as a personal brand coach

(03:06) Curate gifts under $50 that are clever, unique, and shipped fast

(04:07) Audit my site for AEO—what's missing?

(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI

(08:10) Black coffee is not a flex

(08:50) Not taking a vacation for 6 years is not impressive

(09:38) I don't watch TV—go play with rocks

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“Audit my homepage for conversion leaks.”

➤ Add: You’re a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.

“Compare our homepage to our top 3 competitors.”

➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.

“Audit my promo emails.”

➤ Add: You’re the world’s greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.

“Audit my LinkedIn profile like a personal brand coach.”

➤ Add: Based on my industry, tell me what’s missing from my profile to attract leads or speaking gigs.

“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”

➤ Add: You’re a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don’t give me basic stuff. Be quirky but useful.

AEO PROMPT:

“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What’s missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This, Not That, the podcast for marketers. I'm Jay Schweltlson. Let's dig into some tips and some randomness.
0:11.6	We are back for Do This, Not That podcast, presented by Marigold, and we're going to talk about the ultimate
0:17.5	AI tricks and things that you should be doing with the free version of
0:22.8	chat GPT that I think we've all gotten just like inundated with all this AI nonsense, that
0:28.6	we have not realized there are very simple things we could do, anybody could do, it couldn't
0:34.2	be easier, and yet we're sleeping on it.
0:36.1	We've all like turned chat chp t into this thing
0:39.0	where we go there and say hey here's my copy can you write better copy or hey can you give me some new
0:44.0	subject lines but that is a one-way street looking at chat chpt and what we don't realize for the
0:51.1	free or paid version of chat chp t whatever you use that it's a two-way street
0:56.9	you can ask chat chp t to go out on the internet and do lots of stuff and this is the
1:03.9	secret sauce thing that almost everybody is sleeping on what do i mean okay you can. You can ask Chatchipit to audit things. So, for example,
1:15.2	if you go to Chat Chabit and say, audit my homepage for conversion leaks and you say something
1:22.8	along the lines of act as if you're a chief revenue officer expert.
1:33.5	Critique this homepage and they put in your URL and list five quick wins,
1:39.9	headlines, called action, social proof, anything that can bump conversion rates by 15%. It will then go to the URL that you put in, the website address that you put in.
1:44.9	It will go and scan it and it will come back and it will tell you what it thinks.
1:49.4	You can send it on missions.
1:52.2	This is free.
1:53.1	It takes two seconds.
1:54.0	Or how about your competition?
1:56.2	You want to know what your competition is doing.
	...

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