Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 16 May 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.

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Best Moments:

(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes

(05:20) How smaller companies can effectively partner with larger organizations

(08:14) What makes a podcast “bingeable” — consistent, audience‑first value

(09:15) Should you release podcast episodes you’re not 100 % satisfied with?

(11:30) Paid‑media strategies and when they really move the needle

(14:03) The blurring line between creators and media companies

(15:54) Prediction: online communities are the next big wave in the creator economy

(17:55) How creative professionals can find fulfillment—and longevity—in marketing

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Guest Bio

Carly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.

CONNECT WITH CARLY!! - Carly Baker

More on Hubspot Media Network - https://creators.hubspot.com/

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schweltlson. Let's dig into some tips and some randomness.
0:11.6	We are back for Do This, Not That podcast, presented by Marigold, and I have a really awesome, amazing human guest here today. So who is here? We had Carly Bates.
0:21.2	Now, if you don't know her, then you stink, but she is leading all media
0:25.0	partnerships at HubSpot Media Network.
0:27.4	And she's been in it developing podcasts, doing owned, earned paid media
0:32.7	strategies on some of the biggest podcasts on the planet, like my first million,
0:36.4	marketing against the grain, a zillion other ones.
0:38.6	She's doing all the newsletter stuff, master's in marketing.
0:41.8	It's all her fault over there at the HubSpot Media Network.
0:44.6	And we're going to dig into some crazy stuff today talking about growth hacks,
0:49.2	talking about owned media, podcasting, everything.
0:52.0	Carly, welcome to the show.
0:53.7	Thank you so much. And thank you for that very flattering intro.
0:58.6	All right, we're going to do, everyone always usually like, tell me your life story,
1:01.6	whatever. I don't want to do that. Here's the deal. What you don't know about Carly is that
1:06.0	she is one of the greatest oboists that you're ever going to come across. It's true. Is that a fact or not?
1:13.5	I mean, I think most people don't know oboists, but I feel confident agreeing and saying that yes,
1:19.6	that's the case. All right. So before all this media network stuff at HubSpot, she was a professional
1:24.4	musician. She was involved in classical music, orchestra stuff, and she played obo forever.
1:30.0	And so we're going to play a game right now.
1:31.4	Are you ready for this, Carly?
1:32.3	It's called, Obo or oh, no.
	...

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