UES 661: Why Your Business Will Fail Without Visibility Featuring Lauren Salaun
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 19 April 2021
⏱️ 26 minutes
🧾️ Download transcript
Summary
So many entrepreneurs are working hard to push out content, but wondering why new clients aren't flooding through the door.
It's because you're just speaking to the same people! In order to get in front of new audiences, you have to dial in your visibility strategies.
Today on the podcast, PR and visibility expert Lauren Salaun is joining Kelly to chat about the difference between content and visibility, and how entrepreneurs can get clear on their messaging and share it in a way that lands so that they can elevate their authority, get in front of new audiences and position themselves as an expert.
Lauren is also dropping the do's and don'ts when it comes to PR.
Follow along with Lauren on IG @laurensalaun and check out her podcast, Amplify with Lauren, on iTunes or Spotify.
You can check out Lauren's program, The PR Accelerator, here: https://www.laurensalaun.com/pr-accelerator
For more business tips and strategies, follow along with Kelly:
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Website: https://kellyroachcoaching.com
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Twitter: https://twitter.com/kellyroachlive
Transcript
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| 0:00.0 | Welcome to the Unstoppable Entrepreneur Show. |
| 0:03.3 | 20 minutes or less of PowerPack strategy to disrupt your thinking, |
| 0:07.6 | elevate your mindset, and help you scale your sales online. |
| 0:11.7 | I'm Kelly Roach, former NFL cheerleader and fortune 500 executive, |
| 0:15.6 | turn 8-figure entrepreneur. Let's go. |
| 0:25.2 | All right, hey, hey, welcome. |
| 0:26.4 | Mathis is another episode of the Unstoppable Entrepreneur Show, |
| 0:30.3 | and I have the amazing Lauren Salon with me. Hey, Lauren, how are you? |
| 0:34.5 | Hello. I'm great. Thank you so much for having me. |
| 0:38.0 | I am thrilled to have you here, and we are going to go deep into a topic that is |
| 0:43.2 | super important for every entrepreneur online, online, |
| 0:48.0 | brick-and-mortar, you know, course creator, content, whatever. |
| 0:52.8 | We are talking about why your business will fail if you don't focus on visibility in 2021, |
| 0:59.2 | and with all the changes to everything that's happening online. |
| 1:02.8 | This is something that we all need to be paying attention to, right, Lauren? |
| 1:06.6 | Yes, absolutely. It's more important than ever, and it's always been important. |
| 1:11.8 | I couldn't every more. I couldn't every more, and we'll talk more about that. |
| 1:15.2 | I do want you to introduce yourself, tell everybody a little bit about who you are, |
| 1:19.9 | how you are absolutely, what your company does. |
| 1:23.1 | Yeah, absolutely. So, my name is Lauren Salon. I'm based in Los Angeles, and I run a PR agency, |
| 1:29.7 | and I have a program to teach entrepreneurs how to do their own PR, and how to get more visibility, |
| 1:35.2 | and we work with a lot of clients in the personal development, business, life coaching, |
... |
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