Welcome to the unstoppable entrepreneur show 20 minutes or less of powerpac strategy to disrupt your thinking elevate your mindset and help you scale your sales online.

I'm Kelly Roach, former NFL cheerleader and fortune 500 executive turned 8 figure entrepreneur. Let's go.

I have with me on the show today the product bosses hey ladies.

Hi, hi Kelly and me now you guys are not only helping people inside your product boss world to define their niche and own their product and bring it to market successfully.

But you guys have picked off this amazing pledge to how small businesses really be reinvigorated to help people not let what just happened this past year to so many small businesses ever happen again.

So I applaud you ladies the world needs more people like you so one of you guys start up and just share just for those getting to know you for the first time and talk a little bit about the product boss community and kind of you guys aren't what you do and then I would love to talk about the plunge and what's happening and why thank you and thank you for bringing up the pledge is the shop one and five pledge which we'll get into but we're the product boss I'm Jacqueline. This is my voice and we are we help product based businesses scaling grow so what we saw was

that there's a ton of information out there for service space businesses for digital products but there was something missing in the world for physical product goods and a lot of times people felt like they had to take the you know the service space information and converted and figure out how can I sell my product with it and so we

solves that problem about four years ago we launched this business that we are the people to turn to you to help you build your business and we're all about women breaking their own glass ceilings we are all about building empires from your living rooms that we know that there's a way to do this for your balancing family personal life your own you know goals and alignment with your lifestyle plus building a business and we know when we've seen you can build seven and eight figure product based businesses from your home and still have an align with your lifestyle.

Right hi everybody I'm Mina by the way I'm Jacqueline's co-host and co-founder and co-founder of the product boss as well as the shop one and five pledge and I can certainly get into that shop one and five pledge was born we birthed and 2020 because of you know it was our way of really contributing to this impact that small businesses have at a whole you know there's a reason why small businesses are considered the backbone of the economy because we really

take up 40% of the hiring we really move the needle as far as you know contributing back into our local economy to national economy to global economy and so it was our way of really creating a pledge and making it be a promise of

having one in five of your purchases go to small business and but we wanted to make it actionable right so

we really created it in the sense of you know in your life could you pledge to one in five that's only 20% of your purchases so even if you're out for the day could one in five of those purchases be from a small business and that way you stick with it and we stick with it and we really move that needle together and so we created that and it's been fantastic small businesses have really

you know shown up as far as you know we are creating an impact together but also we created a small business directory so if if anybody is on shop one and five calm you can also shop a directory that we created that is 600 businesses that are on there that you can shop from and they are all small businesses.

that is amazing and it's yeah it's so it's so powerful what you're doing because I think what happens is people do forget unfortunately it's it's it's not even intentional it's like you just get in your daily routine and your go go go and it's like what's the fastest easiest thing and you do forget and I love that you're also doing something that is evergreen where you're saying like make this pledge ongoing it's not about oh this happened.

so let's do this for five minutes because this is what's going on right now it's like hey let's let's like remember to make this a part of the decisions that we make and I mean we all know and we forget sometimes that innovation comes through entrepreneurship and that entrepreneurship is what drives our economy and so we cannot lose that part of our society and we can't

use that part of our economy is so so important for progress and also for creating great jobs right yeah yes I mean we saw especially from any commerce perspective it was one of the best years they've ever had people were forced to shop online they were able to lean in and sell to their customers and there was a point last year where people were like should I stop selling and we're like it's your job to keep selling because also as they've been doing better and better they've hired they've grown teams they've employed people so I think and we say you know try to pledge

to make one in five of your purchases from a small business online or offline there's a lot of that sort of mainstream USA push which we can do but all of you know I mean even those listening all of you entrepreneurs out there your small business so whether you're buying from a service

business or a physical product based business it's the idea of of being conscious about where you're spending your dollars for sure right for sure I think that you know we've changed all of us have changed even as consumers as business owners when we've come out of you know last year

but when you really think about you know our lives have we've adapted and we won't be going back to the way it was before COVID right we won't be going back to that so now I think that one of the things that our small business owners really have to do is you know we're adapting with everybody so as your consumers are adapting their lifestyle and they're not going to go back you actually have to adapt your messaging again right adapt your messaging so you can keep moving forward with your customers where they're um

you know needs on desires are and and how they're delivering their life now and I think that is the really the beauty of owning a small business you can do it I mean you really have the edge up on um you know a big business because they're not as agile they're not able to do the things that we as small businesses can do to meet needs of our customers and we have such a closer touch and a ability to bond faster with them so I think we have to keep that in mind is that I mean being a small business right now is our superpower

and with you know that superpower comes a lot of responsibility or whatever that movie quote is right that with that power so it's been amazing to see people really step into that and adapt to the new life that we're all living that's awesome where where do you find out about the project you want to participate in it amazing so you would head to shop one in five so it's shop the number one in five the number five dot com it's always something when you buy these domains you don't think about how you're going to save

them out loud the shop one in five dot com on there you can take the pledge and then in there we have the small business shopping

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