TWiB: Sotheby's sets record for most valuable bourbon, Kentucky Bourbon Country Auction's new lot, Nelson brothers relaunch Belle Meade whiskey

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8 • 926 Ratings

🗓️ 30 January 2026

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's This Week in Bourbon for January 30th 2026. Sotheby's has set a record for the most valuable bourbon ever sold at auction, Kentucky Bourbon Country Auction has announced a historic collaborative lot titled “United We Stand”, and Brothers Andy and Charlie Nelson have reclaimed and are relaunching their Belle Meade whiskey.Show Notes: Bardstown Bourbon Company unveils packaging redesign for core portfolio and new wheated single barrel option Uncle Nearest founders file emergency motion to end receivership amid plummeting sales and market value Sotheby’s sets $2.5M record for most valuable American whiskey collection ever sold at auction Off Hours Bourbon named "Official Partner of the Detroit Pistons" in multi-year sports collaboration Pursuit Spirits and partners announce "United We Stand" collaborative barrel auction for veteran charity Old Forester's 156-year legacy celebrated in new "Whiskeyland" documentary by the Balas Brothers Maker’s Mark Cask Strength receives premium bottle redesign and debut age statement Garrison Brothers to release first-ever Bottled in Bond Texas Bourbon on Texas Independence Day Nelson brothers reclaim Belle Meade brand for independent regional relaunch in Tennessee Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	It's this week in bourbon.
0:10.2	I think I'll take a baker's dozen.
0:12.2	And use your headlines for January 30th, 2026.
0:17.2	Sotheby's has set a new record for the most valuable bourbon ever sold at auction.
0:22.3	The Kentucky Burbank Country Auction has announced a historic collaborative lot entitled United We Stand,
0:27.8	and brothers Andy and Charlie Nelson have reclaimed and are relaunching Bellmead Whiskey.
0:32.5	And before we get started, here's a quick word from our partners.
0:46.2	Music here's a quick word from our partners. Everybody, welcome back. It is this week in bourbon. It's a very twinning this week in
0:50.8	bourbon. That's right. We have about one about about a 25% chance that me and you
0:55.5	will show up wearing the same exact clothes yeah we only have four or five different options so
0:59.7	there's just some magical days where we show up with the same thing it used to be we had like
1:04.6	two shared options and like two colors that were all bourbon pursuit then we expanded off to a few
1:09.4	different pursuit spirits.
1:12.9	We had like pursuit and then United.
1:18.7	And then we got more shirts, but now our winter wardrobe is limited to three or four different options.
1:19.5	We have three different hoodies and a quarter zip, but I only have two of those.
1:25.3	So you have more options than I do. Yeah. Well, I do like the beanie you're
1:30.0	wearing as well. I know. It's, it's only seven degrees in here in Louisville. Wind chill makes
1:35.4	it feel like negative four. So it's really pleasant here in Louisville. I feel great. You know,
1:41.2	it's a nice looking beat. You can get those now over shop.
1:44.8	Dot pursuit spirits.com. It's nice and warm if you got to plow your driveway, shovel. It is a perfect shovel plowing type of beanie. I agree. It comes with the side of Advil, so you, you're not sore after, gosh, I'm still sore. Are you? A couple days later. My shoulder, my shoulders do it a little bit, but maybe it's because I just slept on it wrong last night.
2:04.2	It's just getting old. gosh, I'm still sore. Are you? A couple days later. Yeah. My shoulder, my shoulders do it a little bit, but maybe it's because I just slept on it
	...

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