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Bourbon Pursuit

551 - What Can A Copacker Do For You? with Jeff Wuslich of Cardinal Copacking

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8926 Ratings

🗓️ 29 January 2026

⏱️ 58 minutes

🧾️ Download transcript

Summary

Have you ever wondered how all these brands get into a bottle without owning a multi-million dollar distillery? We've talked about sourcing before but that's just one part of the puzzle. In this episode, we're going to talk about that second step, co-packing. We’re joined by Jeff Wuslich, he's the President of Cardinal Spirits and Cardinal Copacking, to break down what it takes to actually manufacture booze at scale. Jeff has a background in manufacturing and slowly became a cornerstone of the Indiana craft scene. Jeff also has their own brands they use to showcase their abilities and have relationships with powerhouses like MGP. One thing that interested me was RTDs and the explosion of the canned cocktail movement, but as Jeff will talk about there are some massive compliance headaches that come with them. If you’ve ever thought about starting your own label or just want to know how the industry actually moves behind the scenss, this one side you need to understand.. Show Notes: The journey of launching a spirits brand in Indiana Understanding the co-packing process and client communications The relationship with MGP and its effects on business Emerging trends in the spirits industry, including ready-to-drink options Compliance issues and industry regulations in co-packing Financial insights and pricing dynamics in co-packing Tips for aspiring distillers navigating the co-packing landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I think every craft distillery has capacity on their bottling line, right? If you just think, like, how often you're actually bottling, almost all craft distilleries are like, we bottle once a week or we bottle once a month. So in the beginning, you're like, well, we might as well sell that capacity, right? Like, let's sell those other four days of the bottling line. That's when, like, some craft distilleries kind of get into trouble because you can't always do this out of your back pocket and, you know, your customers get frustrated and then.

0:27.1

Yeah, there's a running joke that nobody's happy with their copac.

0:30.1

Right. Yeah, exactly.

0:54.5

Yeah. This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen. And I'm one of your host, Kenny Coleman. Have you ever wondered how all these brands that you see across the shelves,

1:00.4

how they get whiskey into the bottle without ever owning a multi-million dollar distillery?

1:05.8

I mean, we kind of do that as well, and we know we've talked about sourcing before on the show,

1:09.8

but honestly, that's just one part of the puzzle. And in this episode, we're going to talk about that second

1:15.5

step, copacking. And for this, we're joined by Jeff Wuslich. He's the president of Cardinal

1:20.9

spirits and Cardinal Copacking, and he's going to break down what it takes to actually

1:24.8

manufacture booze at scale. Jeff has a background in

1:27.8

manufacturing and has slowly become a cornerstone of the Indiana craft scene. And Jeff, he has his

1:33.7

own brands that they use and that's what they do to showcase their own abilities when people

1:38.1

want to understand what goes into it. Plus he has relationships with powerhouses like

1:42.9

MGP if you need the full cycle or full

1:45.6

encompassing circle of what it needs to be able to get a brand-to market however one

1:50.9

thing that interested me was the rise of RTDs this explosion of canned cocktails

1:56.2

and as Jeff is going to talk about there's some massive compliance headaches that

2:00.7

are going to come with them as well.

2:02.9

So if you ever thought about starting your own label or you just want to see how the industry actually moves behind the scenes,

2:09.2

well, this is one side that you need to understand.

2:12.3

With that, enjoy this week's episode.

2:14.4

And now here's Fred Minnick with Above the Char.

...

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