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Bourbon Pursuit

TWiB: Brown-Forman & Pernod Ricard merger talks end, 4 North Carolina lobbyists indicted, Blade and Bow re-releases 22-Year-Old Bourbon

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8926 Ratings

🗓️ 1 May 2026

⏱️ 29 minutes

🧾️ Download transcript

Summary

It's This Week in Bourbon for May 1st 2026. Merger discussions between Brown-Forman and Pernod Ricard are over, four North Carolina lobbyists have been indicted for organizing a bourbon tasting, and Blade and Bow re-releases of its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey. Show Notes: Brown-Forman and Pernod Ricard merger talks collapse, reopening the door for Sazerac’s $15B bid Bardstown Bourbon Company launches NFC-enabled "Bourbon Gifting Reimagined" for personalized digital messaging North Carolina lobbyists indicted for illegal bourbon trip while "Operation High Octane" sweeps illicit secondary sales Maker’s Mark partners with basketball star Kelsey Plum for "Yam Jam" Private Selection and charity cocktail Major spirits brands pivot to TikTok as platform finalizes age-gating for organic and influencer content Blade and Bow re-releases ultra-premium 22-Year-Old Kentucky Straight Bourbon for April 2026 Wenzel Distillery announces Batch 2 of Sherry Barrel Finished Bourbon following World Whiskies Award win A. Smith Bowman returns to rye after 16 years with experimental 11-year Abraham Bowman release Blue Run Spirits debuts Blueprint Series as its new national flagship Kentucky Straight Bourbon Starlight Distillery unveils inaugural Dana Huber signature Bottled-in-Bond Bourbon release Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

It's this week in bourbon, and if you're drinking up for derby time, you're probably going to end up with a hangover.

0:14.5

And here's your headlines for May 1st, 26.

0:18.1

Merger discussions between Brown-Forman and Pernaud Ricard are now officially over. Four North Carolina

0:23.6

lobbyists have been indicted for organizing a bourbon tasting, and Blade and Bow is releasing their highly, ultra-premium, 22-year Kentucky straight bourbon. And before we come back, here's a quick word from our partners.

0:49.0

Everybody, welcome back. It's this week in Bourbon.

0:55.5

Derby edition. Happy Derby week. It's the most wonderful time of the year here in Louisville, Kentucky.

0:58.8

It sure is. We didn't really get dressed up for it, though.

1:01.7

Oh, no. I did yesterday, or two days ago.

1:05.6

Were you very, like, colored out and garb and everything like that?

1:28.3

Yeah, I had my, like, Carolina blue sport coat with some navy pants, and then Tiff got me at Pocket Square, and and I'm like what the hell do I do with this so I got on Instagram and looked out and folded and I made like a nice little rose out of it everybody was impressed with it but yeah I saw you had your your bow tie and all your fancy swag on no bow tie this year I thought you had a bow tie in the picture. No, I just wore my regular tie, but it was one I pulled out from the archives.

1:33.3

It was an old vineyard vines tie that I have that had mint juleps and horses racing on it.

1:38.3

Friday McFrattster.

1:39.3

Yeah.

1:40.3

I mean, I got it, I got an archive of old.

1:42.3

Did you bring out the woven belt, too?

1:44.7

Maybe some boat shoes, right? Some sparries every once in a while. No, I didn't have any of that. But I do want to give a quick shout out. Thank you to the team over at Brown Foreman, Chris Pointer, and Melissa Rift, and Caleb, Trigo, and people from Herodura team. Thank you so much for Old Forster, Woodford,

2:00.6

all them for inviting us to actually go and hang out

2:02.8

in their finish line suites for another fun, exciting time during, what was it? Wednesday, Wednesday, W-I-N-S-D-A. And shout-out to, sorry I didn't make it, but I was downstairs in the Woodford Paddock Club. Yeah, you're in the other Woodford area. Gosh, that thing's awesome. If you haven't been, it's absolutely incredible. You got great food, great views of the paddock. You can go in the paddock and then you have your own viewing area right on in between the starting and finish line. Yeah, it was fun. Yeah. Unlimited. Unlimited. I did one mint julep and I was like, huh. We're done.

2:35.9

Did bourbon and genders. We're done. And this was usually not my normal self. We go into the

2:42.1

suite, which was all, they were all brand new renovated, which was great to see that inside of there.

2:47.1

And then ran into one of our good friends that we know is one of the brand managers for everything of Herodura tequila and ended up just starting my day off with Carrillo or whatever it is, like the coffee type of.

2:58.9

It's like they're spin on an espresso martini.

...

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