Blanco was a seasoning that I messed around with for years.

It sat on my, next to my stove.

I have salt, pepper, olive oil, and this blank bottle that is now known as Blanco.

And I got this crazy email from NBC.

And it was like, hey, Jimmy Fallon is a huge fan and want you to come on a show.

And I'm like, say what?

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news,

reviews, and interviews with people making the best in news, reviews, and interviews,

with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.

Do you think there's a better pairing in the world than smoke and oak? Well, today, we're welcome back, the man himself, Mr. Matt Pittman, the founder of Meat Church Barbecue. Did you know that at one point he was a water boy for the Dallas Cowboys cheerleaders?

And now he's become the official pitmaster of the Cowboys franchise.

That's amazing.

Matt has built a little empire out of backyard tailgates and high-quality rubs,

but his love for barbecue and bourbon, they're now starting

to come together. It's been a minute since he was last on the show, and a lot's changed,

quite frankly, including Matt, now becoming an official member of the Pursuit family as an investor

into Pursuit Spirits. We talk about the parallels between blending a perfect barrel and crafting

some world-class brisket,

but Matt also gives us some inside information about his new cola-based sauce and the latest

trigger collab that he's working on. Here's the real kicker. We are officially announcing

the new Honey Hogg Barrel Bourbon, which is going to be a collaboration between Meat Church

and Pursuit,

...