TUYYO Foods - Fresh New Take on Latin American Favorites
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 22 December 2022
⏱️ 66 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Stefanie says, "nowadays people are thinking about their health and are looking to make changes, and incremental changes are totally fine too. It is like our Agua Fresca. It will not be totally sugar free, but it will not have the dyes and the artificial ingredients that you find in other brands. This is an incremental change that you can make and still have something that's enjoyable."
Today, we interview Stefanie Garcia Turner, Founder of TUYYO Foods. TUYYO Foods is a modern line of Latin American foods and beverages made with real ingredients. Their current products consist of powdered Aguas Frescas ("fresh waters" a staple in many cultures, traditionally made by blending fresh fruit, water, and sugar together) and Cafecito- instant Colombian coffees.
We discuss:
* What she's grateful for
* Overview and origin of the brand
* Her background working at Whole Food Brands and helping brands get into retail
* Her background in working with celebrity CPG brands
* Why she is bootstrapping the brand
* Her advice for Founders including accounting, managing inventory, channels, and more…
* A review of her products, including ingredients, how to consume them, and her future plans
* And so much more…
Join Ramon Vela and Stefanie Garcia Turner as we break down the inside story of TUYYO Foods on The Story of a Brand.
For more on TUYYO Foods, visit: https://tuyyofoods.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | I'm glad that the products bring some memories to you. |
| 0:04.0 | I feel that when people do try them or see them, that's kind of this instant reaction. |
| 0:10.0 | But on that high level, Thrio is a modern Hispanic brand trying to make all natural versions of the foods and beverages that, you know, |
| 0:24.3 | I grew up with and other folks grew up with that come from Latin American countries. |
| 0:47.7 | This. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 0:53.3 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 0:54.3 | So each week, |
| 0:59.1 | I interview the founder of a consumer brand, unpack their story, their products, their mission, |
| 1:04.1 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:13.3 | Stephanie says, nowadays people are thinking about their health and are looking to make changes. And incremental changes are fine too. |
| 1:16.2 | It's like our awa fresca. |
| 1:18.1 | It will not be totally sugar free, but it will not have the dyes and artificial ingredients |
| 1:23.0 | that you will find in other brands. |
| 1:25.7 | This is an incremental change that you can make and still have |
| 1:29.5 | something enjoyable. Today we interview Stephanie Garcia Turner, founder of Du Yole Foods. |
| 1:36.6 | Duyo Foods is a modern line of Latin American foods and beverages made with real ingredients. |
| 1:43.5 | Their current products consist of powdered |
| 1:46.3 | ala frescas, which are fresh waters, a staple in many cultures traditionally made by |
| 1:52.3 | blending fresh fruit, water, and sugar together, and cafettos, which are instant |
| 1:58.4 | Colombian coffees. And by the way, those are delicious. Now, in this interview, |
| 2:04.2 | we discussed so many things from what she's grateful for, the overview and origin of the brand, |
| 2:09.8 | her background working at Whole Foods and helping brands get into retail. Plus, the time she |
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