BLOCK Training - Train to play. Play for life.
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 21 December 2022
⏱️ 59 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Kit says, "the core demographic for us are people in their 30s who understand that in order to keep moving as they want to move and feel as great as they can, they have to do the right things. They have got to train in a way which is going to keep them safe, improve every aspect of their performance and obviously have a bit of fun along the way."
Today, we interview Kit Hawkins, CEO and Founder of BLOCK Training. BLOCK Training is an athletic training system that helps you perform at your best while reducing the risk of injury. Created by NBA legend Steve Nash and his team of world-class sport performance coaches. It's now available for athletes of any age and ability.
We discuss:
* Why he's grateful for his wife and the mindfulness knowledge she shared with him
* Advice for other founders on using mindfulness
* How mindfulness helped his business
* An overview of BLOCK Training and its origins with Steve Nash
* His background in the music industry and entertainment
* How he met Steve Nash and how the training developed
* The BLOCK Training customer - who are they
* A review and breakdown of the BLOCK method and philosophy
* How the program works and is there equipment needed
* Why it's science and evidence based
* How they will help you make working out and health a habit
* And more…
Join Ramon Vela and kit Hawkins as we break down the inside story of BLOCK Training on The Story of a Brand.
For more on BLOCK Training, visit: https://blocktraining.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | whether it's to play sport competitively, whether it's just to go and have a game of tennis with a friend, |
| 0:06.2 | or whether it's just to live life and be able to move and feel great. |
| 0:11.4 | If we could package it the right way and build a brand around it, there was an opportunity to really help people move their bodies as effectively as they can |
| 0:20.8 | and keep doing the things that they love |
| 0:22.1 | to do for as long as they want in life. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 0:41.8 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 0:47.4 | So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, |
| 0:52.9 | so you can decide which products are |
| 0:55.0 | worth buying and which brands are worth supporting. |
| 1:01.5 | Kit says, the core demographic for us are people in their 30s who understand that in order |
| 1:08.4 | to keep moving as they want to move and feel as great as they can, |
| 1:12.6 | they've got to do the right things. They have to train in a way which is going to keep them safe, |
| 1:19.0 | improve every aspect of their performance, and obviously have a bit of fun along the way. |
| 1:25.3 | Today we interviewed Kit Hawkins, CEO and founder of Block Training. |
| 1:30.9 | Block Training is an athletic training system that house you perform at your best while reducing |
| 1:37.3 | the risk of injury. Created by NBA legend Steve Nash and his team of world-class sports performance coaches, it's now |
| 1:47.3 | available for athletes of any age and ability. We talk about so many different things in this interview |
| 1:55.4 | from why he's grateful for his wife who introduced him to mindfulness and how he uses mindfulness in business. |
| 2:03.6 | An overview of the block training and its origins with Steve Nash. His background in the music |
| 2:10.1 | industry and the entertainment industry and he even tells us some really, really interesting |
| 2:15.7 | stories about Mumford and Sons and others. |
| 2:20.3 | He also talks about how he met Steve Nash and how the training developed, who the |
... |
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