Turning Your Leads Into Conversions
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 15 November 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
Looking for ways to close more loans in less time and with less effort? Listen in to Loan Officer Freedom, the #1 podcast for loan officers in the country. and learn what steps to take in valuing and nurturing the leads you already have. Carl White and Steve Kyles two of the nation’s top Branch Managers, bring you this episode that builds off an exclusive replay of Loan Officer Unplugged - and gives you access to their candid conversation. Carl and Steve give you the realistic marketing tips you need to be successful as a loan officer, from converting your leads by setting up a system of measurement to building trusting relationships. The knowledge fountain continues to flow when these two get to chatting. Don’t miss this opportunity to hear what works for two of the most influential mortgage coaches in the industry.
If you'd like us to help you set up a successful plan to grow your mortgage business with strategies that we've shared on this episode, set up your complimentary strategy call here.
Transcript
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| 0:00.0 | All right, welcome back to another episode of Lone Officer Unplugged with your host, Steve |
| 0:11.9 | Kyle's and Carl White. |
| 0:14.8 | Yeah. |
| 0:15.1 | And this is where we have a candid conversation between two of the top branch managers in the nation about |
| 0:23.8 | closing more loans in less time and less effort. Hey, you can't go wrong with that. I already told |
| 0:31.7 | you earlier that I would sign up for that one right there. It's a great topic. You did sign up for |
| 0:37.2 | this one right here. So, |
| 0:38.3 | all right, so cool. So what we're going to, so what we're to, you're listening to the right |
| 0:42.7 | episode. If you want to hear about more leads, how many times we heard this man? More leads solve |
| 0:51.3 | all problems. More leads solves all problems. Insane. I mean, |
| 0:55.1 | it's almost been the mantra of our industry. And you hear so many people say, more leads, more leads, more leads, more leads. |
| 1:01.1 | Well, the problem is, what's wrong with that, Carl? The problem is, actually, it's got a couple problems. |
| 1:07.5 | So let's talk about, so we're going to, we're going to bust that myth that all leaves, |
| 1:11.6 | that more leads solves all problems. Steve, I'll tell you that probably 80% of the people that |
| 1:19.0 | I talk to, I say, what do you need help with? That's not true. Probably, let's say 50%. Probably, |
| 1:24.2 | if I ask somebody, hey, what's the thing that's holding you back about 50% says more leads |
| 1:28.8 | and about 50% says I'm running around putting out fires all day long I don't have time to go |
| 1:33.7 | prospect because I'm too busy you know chasing conditions chasing conditions yeah because that's |
| 1:39.6 | what a loan officer is supposed to do somehow or another like who who decided that by the way? Yeah. So anyway, |
| 1:47.1 | so that's a whole other topic. So so those that say I need more leads when we do a little bit |
| 1:55.0 | more homework, I'd say 80% of those have all the number of leads they need. |
| 2:01.1 | Yeah. |
... |
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