Hey, Alex here. This month's independent podcasters report is now available to see important

podcasting related insights like listenership data, active versus inactive podcast numbers, industry

download milestones, and many other data points that matter for both podcasts hosts and guests.

Please visit podmatch.com forward slash report. And now let's get into today's episode.

You're listening to Podcasting Made Simple.

If you've ever walked away from a podcast guest interview that you were on and felt like,

oh, that was so good. I was on fire. It's going to be so good. I can't wait for it to go out.

But then you get no leads, you get no clients, just like no actions. So deflating, right?

The problem, though, is not your expertise. It's because knowing what you do is one thing

and clearly communicating it in a way that the audience understands and converts is another. And so maybe you believe in one of these

myths. Oh, I already know what I talk about. I already know my expertise. I'll just wing it.

I just need to show up, right, and share value and the right people will find me. They'll go to my

website. Or I don't want to be scripted.

I really want an organic conversation.

So it's not about what you know.

It's about how clearly and strategically you communicate it to others so they understand,

remember, and take action.

I'm Lindsay Phillips, the founder of podcast conversations

that convert, and today I'm going to share with you four clarity checkpoints for communicating

your expertise effectively. So before I dive in, I want you just to shift your mindset a little bit.

It's important to view guest interviews differently.

View each conversation as a bridge to profits. And what I mean by that is what you talk about

...