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Podcasting Made Simple

How to Sell Your Podcast for a Profit | Anjel B. Hartwell

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Podcast Guests, Technology, Content Marketing, Podcasters, How To, Podcasting, Education, Marketing, Audience Growth, Monetization, Business, Podcast Guesting, Podcast Hosts

5.0744 Ratings

🗓️ 16 June 2026

⏱️ 17 minutes

🧾️ Download transcript

Summary

Most podcasters never consider selling their show, even when it’s the right next step. But, perhaps, it’s time for you to start exploring selling your podcast! In this episode, Anjel B. Hartwell explains exactly how a podcast is real intellectual property you can package, transfer, and make a win-win for you and the buyer. Get ready to understand the process, protect your value, and make a smart exit when the time is right! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/388 Chapters 00:00 I...

Transcript

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0:00.0

You're listening to Podcasting Made Simple.

0:04.5

You can sell anything, even a podcast show.

0:09.2

It was March 11th, 2020, and I was at the New Media Summit.

0:13.5

A couple of days prior, we had been told that the whole country was being shut down because of

0:18.7

corona.

0:19.4

And we were in this little beautiful bubble of an event

0:22.9

out in California that was produced by Steve Olshar called the New Media Summit. I was one of the

0:29.0

icons of influence at the event. And the premise of the event was that people would come who

0:34.2

wanted to pitch podcast hosts in order to get on their show. After the event was

0:38.7

done, we had a mastermind group that Steve facilitated for all of the people who had been

0:43.3

selected as icons. And one of the icons who was there was a show host for somebody else's

0:50.8

show. And this guy, he was sitting at our mastermind table and he was saying,

0:55.1

I just want to serve men. I just want to serve men. I want to help them to be on purpose. And he was

1:01.3

hosting a real estate show at the time. Now, at that time, I had two shows, the Men on Purpose

1:07.6

podcast and Wickedly Smart Women podcast. And I had come to the point in my

1:13.0

production of Men on Purpose where I felt like I was really complete with the process of

1:18.4

producing the show. And I had made that decision in December of the prior year, December of 2019.

1:24.3

I was like, I feel like I'm done. And I had a big enough bank of episodes that I was still

1:29.8

airing episodes well into March. So I'm sitting there at this table listening and all of a

1:35.3

sudden the idea popped into my head. See if this guy would be interested in buying your show.

1:41.6

And so I approached him at the break and we we had a little conversation, and he said,

1:46.4

oh my God, you are the answer to my prayers. And we went through the process over a couple of month

...

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