Trust Falls — with Rachel Botsman

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4.8 • 1.9K Ratings

🗓️ 14 January 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are in the middle of a global trust crisis. Neighbors are strangers and local news sources are becoming scarcer; institutions that used to symbolize prestige, honor and a sense of societal security are ridiculed for being antiquated and out of touch. To replace the void, we turn to sharing economy companies and social media, which come up short, or worse. Our guest on this episode, academic and business advisor Rachel Botsman, guides us through how we got here, and how to recover. Botsman is the Trust Fellow at Oxford University, and the author of two books, including “Who Can You Trust?” The intangibility of trust makes it difficult to pin down, she explains, and she speaks directly to technology leaders about fostering communities and creating products the public is willing to put faith in. “The efficiency of technology is the enemy of trust,” she says.

Transcript

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0:00.0	Imagine a world where trust has collapsed. You can no longer trust the government or the media.
0:07.0	Every fact you learned in school is now a fiction.
0:10.0	What's happening to you now is your only reality?
0:12.8	The question remains, can you restore trust?
0:16.5	It's a question our guest on today's show
0:18.1	has been researching for years.
0:19.9	So how many chapters of trust are we had in human history?
0:23.0	And is this unique what we're seeing, or have we been there before?
0:27.4	That's Rachel Botzman, and she divides the history of trust into three chapters.
0:31.9	In the first chapter, trust was a local affair.
0:34.3	When we lived in villages and small communities and sort of physical proximity,
0:39.5	trust was largely based on family and friends and close relationships.
0:44.0	Local trust existed for a long period of time.
0:47.0	And that arrangement worked until suddenly people found themselves surrounded by strangers.
0:51.0	When we went through urbanization and mass migration and the industrial revolution, we realized that we needed
0:58.3	new mechanisms.
1:00.2	And now we've reached the second chapter, institutionalized trust.
1:04.0	It was genius really that we started to figure out that trust didn't have to flow directly between people,
1:10.7	that trusts could flow through intermediaries, so whether that be large
1:15.2	institutional systems or even the invention of brands, all these kinds of
1:20.5	mechanisms from contracts to insurance that really allowed trust to
1:26.6	scale and human interaction to change in a way that we'd never seen.
	...

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