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SaaS Interviews with CEOs, Startups, Founders

Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 12 June 2020

⏱️ 25 minutes

🧾️ Download transcript

Summary

Cody Barbo is an entrepreneur and two-time founder from San Diego, CA. Cody currently serves as Founder/CEO of Trust & Will, a modern estate planning software startup. Cody also serves on the San Diego State University Alumni Board of Advisors as VP of Partnerships. At his last startup, Cody served as Founder/CEO of Industry, a ‘LinkedIn’ for the service and hospitality industry. Cody is happily married, a dog dad, and a soon-to-be father of a baby girl.

Transcript

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0:00.0

How many customers have paid you at least a dollar to do something?

0:03.8

We have at least a dollar.

0:05.9

I'd have to run the exact number.

0:07.0

I mean, it's north.

0:07.7

It's between comfortably sharing north and 5,000.

0:11.4

And it just depends which product here they chose.

0:13.9

If it came through a channel partnership or it came direct.

0:18.6

You are listening to conversations with Nathan Latka.

0:22.7

Now, if you're hearing this, it means you're not currently on our subscriber feed.

0:27.0

To subscribe, go to getlatka.com.

0:30.8

When you subscribe, you won't hear ads like this one.

0:34.7

You'll get the full interviews.

0:36.7

Right now, you're only hearing partial interviews.

0:39.5

And you'll get interviews three weeks earlier from founders, thinkers, and people I find

0:45.4

interesting, like Eric Wan, 18 months before he took Zoom public.

0:50.6

We got to grow faster. Minimum is 100% over the past several years.

0:55.0

Or bootstrap founders like Vivek of QuestionPro.

0:58.0

When I start the company, it was not cool to raise.

1:00.0

Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.

1:06.0

We want to see a real pervasive data culture, and then the rest flows behind that.

1:11.3

If you'd like to subscribe, go to gitlatka.com.

1:15.5

There, you'll find a private RSS feed that you can add to your favorite podcast listening tool,

...

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