So if you're at $50 a month, assuming you have a six to 12 month lifetime value of that

consumer, you're talking about $3 to $600 of an annual money coming in from that user.

At our 30% margin we're hoping for, it's like $200.

Yeah, I'd be happy to pay $200 to acquire somebody I think is going to stay on board for a year.

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We got to grow faster. Minimum is 100% over the past several years.

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