True Classic - Giving Their Customers Confidence
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 9 May 2023
⏱️ 65 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Ryan says, "Care more about humans. And as much as you think, you care. It's not even close to where you should be. That's what I would say. I think everyone needs to take a very long look at what they're in business for. If you're in business for profits and cash, then you'll never gonna realize the profits and cash that you actually want, because you're just gonna be thinking about yourself."
Today, we interview Ryan Bartlett, Co-Founder & CEO of True Classic. At True Classic they get it, everybody makes shirts, but not every body is shaped the same. That's where True Classic comes in. True Classic makes everyday essentials for every type of person. Premium high-quality basics with no gimmicks.
We discussed:
* What's he grateful for
* How his health concerns changed his life
* Asking himself is he raising good humans (about his kids)
* Overview and origin of True Classic
* Why entrepreneurs need to get used to failing
* Think about how you are serving and adding value to the customer
* Why, when starting out in business, don't spend a lot of money
* How analysis can cause paralysis
* A dark time in the business
* Why forecasting is the number one most important thing in business
* Advice for other founders
* Dealing with family life, your spouse or partner when you're an entrepreneur
* Their upcoming line of women's clothing
* Why their clothing gives their customers confidence
Join Ramon Vela and Ryan Bartlett as we break down the inside story of True Classic on The Story of a Brand.
For more on True Classic, visit: https://www.trueclassictees.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | all you have to do is look at every single person that's ever built a business in the history |
| 0:04.1 | of the world. And every single one of them will unanimously tell you that it was very difficult |
| 0:09.5 | and they didn't know what they were doing and they were failing a million times over. |
| 0:12.5 | So you're in good company ultimately. Who do you know that has not failed and been successful? |
| 0:18.7 | It's just it does not exist because failure is part of how you build. |
| 0:23.6 | You don't know everything. |
| 0:25.2 | And things are going to surprise you and creep up on you. |
| 0:27.9 | And people are going to disappoint you internally. |
| 0:30.5 | And you have to figure out a way. |
| 0:32.7 | So it's just, there's going to be rocky roads in business. |
| 0:35.5 | It's just the way it is. |
| 0:47.7 | Yeah. just there's going to be rocky roads in business. It's just the way it is. This is the story of a brand, a podcast that helps people learn the story behind their |
| 0:52.6 | favorite consumer products. |
| 0:54.5 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:00.1 | So each week, I interview the founder of a consumer brand, |
| 1:03.3 | unpack their story, their products, their mission, |
| 1:05.9 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:13.6 | Today, we are. decide which products are worth buying and which brands are worth supporting. Today we interview Ryan Bartlett, co-founder and CEO of True Classic. |
| 1:18.6 | At True Classic, they get it. |
| 1:21.6 | Everybody makes shirts, but not everybody is shaped the same. |
| 1:24.6 | And that's where True Classic comes in. True Classic makes |
| 1:28.9 | everyday essentials for every type of person, premium high quality basics with no gimmicks. |
... |
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