Before - Meet Men's Health Best Toothpaste - 2023 Grooming Awards
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 16 May 2023
⏱️ 73 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Steve and Jamie say, "Your mouth health is directly connected to your gut and mind health. Especially your gut. You have people spending a ton of money on probiotics and if they're not taking care of their mouth health, they could be completely out of balance."
Today, we interview Steve Thorp and Jamie Collins, Co-Founders of Before. Before is a custom dentist-approved formula made with clean ingredients and packaged in a 100% recyclable plant-based tube.
We discussed:
* What they are grateful for
* The idea, origin, and overview of Before
* The opportunity in oral care and wellness
* What both founders never expected on their entrepreneurial journey
* Why accessibility and price point are important to them
* Avoiding the petroleum and aluminum lining that competitors use in their tubes
* Their focus on clean ingredients, sustainability and plant-based
* How gut health and oral health are connected
* The 2023 Men's Health Winner for Best Tooth Paste
* A breakdown of their products
* Advice for other Founders
* And more…
Join Ramon Vela, Steve Thorp and Jamie Collins as we break down the inside story of Before on The Story of a Brand.
For more on Before, visit: https://beforecompany.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | if you wanted to understand our journey, I would say the two biggest ones for us and |
| 0:04.9 | their obvious attributes to the brand are the formulation and the packaging. Both took much |
| 0:10.5 | longer than we thought and that we allotted time for. But that was because Jamie and Kevin and |
| 0:17.8 | I were very focused on the end goal that we had in mind for both those things. |
| 0:24.6 | The formulation being something that we wanted to put to market and be extremely proud of and be able to say, this is going to be the best toothpaste that you use and it's going to work. |
| 0:36.6 | And combining those things while removing a lot of |
| 0:40.8 | the harmful ingredients that a lot of the big brands use like SLS and parabins and hydrogen peroxide |
| 0:47.4 | and all these things that we shouldn't be putting in our mouth every day, adding clean ingredients in, |
| 0:52.7 | but then still making it taste incredible and |
| 0:55.2 | have lasting freshness and rinseability and good mouth feel and foaming. There was so many |
| 1:01.9 | things happening with the formula that we wanted to achieve. At some point, we went through this |
| 1:08.2 | high and low cycle of excited and then be like, oh, wow, I don't know if we're going to be able to get there. |
| 1:14.1 | And then a little bit more excited. |
| 1:16.0 | And then, wow, actually, we might have to launch something that we're not quite there. |
| 1:21.9 | We're like 90%. |
| 1:23.6 | And then we're like, no, we're not doing that. |
| 1:26.8 | We're going to be 100%. We're going to be 100%. |
| 1:28.1 | This is the story of a brand, a podcast that helps people learn the story behind their |
| 1:43.9 | favorite consumer products. I'm Ramon Vela, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:45.7 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they |
| 1:50.6 | purchase. So each week, I interview the founder of a consumer brand, unpack their story, |
| 1:55.7 | their products, their mission, so you can decide which products are worth buying and which |
... |
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