Panic. Oh my gosh, you open up Facebook and Instagram ad manager and that wonderful lead magnet that you've been running and it's been doing okay or even pretty good

Its cost per lead has crept up and all of a sudden what once was maybe I don't know four dollars per lead is now like seven dollars per lead and you're like what the heck happened? Your instinct is just to shut it off, but don't because many ads are salvageable.

You just have to know what signs to read and what buttons or levers to push or pull.

And in this episode, I will give you the same step-by-step system that I use to diagnose and fix cost per lead.

So here's the context, which is important.

I am assuming that you as an online course creator who is using Facebook ads to grow their already profitable business

so you can better serve people

who you are destined to serve with your passions and gifts and also provide for your family

that you're targeting for your Facebook and Instagram ads is already correct and that you're

running website conversion ads, i.e. an ad with a link in it to click that goes to a landing page

or opt-in page that may or may not be

hosted on your website, but that definitely is not a lead form or instant form that is on Facebook

or Instagram platform. People are leaving Facebook and Instagram to opt in. And I'm assuming that

your CPL, your cost per lead, was good before, but recently spiked,

or has recently been on the climb. And so the goal is to figure out what's wrong and what to do for it.

So we got steps one through nine in this episode, okay? With a secret surprise along the way, here is exactly how to troubleshoot. By the way, hi, my name's Quajjo. I'm a Facebook and Instagram ads manager, uniquely serving, I have been serving for years now, course creators who are online, who have a lead magnet and a launch and maybe even a low ticket offer

so that they can grow their businesses and feed and take care of their families while serving the people who they were meant to serve.

Now, step one, you need to, before you just panic and make a change to your ad, check the trend.

Compare the cost per lead to today and then to yesterday

and then to the two days prior to that and ask yourself,

is this just a one day blip or is it a three to four day trend?

The rule here is that you do not want to overreact

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