The 3-Ad System That Makes Online Course Businesses Profitable

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 13 October 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch ...

Transcript

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0:00.0	Everyone asks me, how do I know if Facebook and Instagram ads will work for my business, Quo?
0:07.1	Listen, if you clicked on this episode because you were hoping meta ads, Facebook and Instagram ads, would fix a broke business that's not already working well organically.
0:18.5	Well, that's the problem right there. Jesus, my friend, saves.
0:23.6	Facebook and Instagram ads, do not. The key is having a business that's already performing well
0:29.6	organically with at least two out of the three things, you know, that we can talk about later on
0:35.2	in this episode. I will share share those and then when that's true
0:38.0	ads aren't so much as a of a gamble they're more like a fuel that amplifies what's already working so today in this episode I'm going to break down the three ad components that when they work together will make your business profitable they tend to make funnels profitable in a very
0:55.0	predictable way. My best clients have at least two of these components, if not all three,
1:01.5	working in their business, Facebook and Instagram ads, powered by me? Do I power Facebook and
1:07.0	Instagram ads? You know what I'm saying. Welcome back to the Art of Online Business
1:11.7	podcast. So the first component that you need is a lead magnet. The second component that we'll
1:17.6	talk about will be a repeatable launch system. And that third component that you want to have
1:24.1	in your business is a low ticket offer funnel. Now if you have two of these,
1:29.2	usually a lead magnet and a launch and they're working well organically, then you're ready for ads.
1:35.0	And if you want more specifics to answer this question, is my business ready to profit more
1:39.1	from ads? We'll just keep on listening. So a lead magnet, this is why it matters. A lead magnet proves that you can
1:46.3	attract and convert strangers into email subscribers. It means that your messaging is already starting
1:54.2	to be developed. And if you have a lead magnet that's working, your messaging has been developed.
1:59.6	As you know, if you've already had a lead
2:02.2	magnet that converts at, here's a stat, you can quote 30% or more than 30% for warm traffic,
2:09.0	meaning that more than 30% of the people that visit your opt-in page end up opting in for your
2:13.7	free thing, you have probably had to work on that messaging or even decide among
	...

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