As an ads manager, I hear this all the time. In fact, I heard it this week on a discovery call.

It goes like, we spent thousands or hundreds of dollars on ads and got nothing.

And when I dig in, the problem isn't just bad ads.

It's usually that somebody has not been paying attention to the right numbers or taking the right actions to fix wasn't working

whether it's themselves managing their ads or an agency that's managing the ads for them.

So here is a quick way how you can make sure to improve your results quickly out of your ad

so that you don't waste money. The real problem is that

it's not that Facebook is against you or meta doesn't want you to succeed or that meta is super

random. It's ads are failing because of some key metrics that are not being monitored. And listen,

I'm not just preaching here. I understand personally,

as our day-to-day task list get long, we know the things we really need to do to get the

results that we really want for our businesses. It's just that they get put off because of

the day-to-day operations. I'm not immune to this, and so I want you to know, since you're

on the other end of the audio headphones or the screen, that I understand the plight too.

Now, if you want your ads to get better, look at these key metrics and make these key decisions based on those metrics when the numbers are off, right?

Take action. Here you go. When your ads are running, if the link click-through rate is low, and we're only talking about three metrics and three actions, okay?

Switch up your ad copy or creative. I put the emphasis on the top two or three lines of the ad, Okay, switch those up because your audience is not

connecting with what you're saying or what you're showing.

Now, if your link click through rate is good,

but your cost per lead is stubbornly high,

then next step is change your targeting, okay?

Or fix the opt-in page, but first, change your targeting,

...