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Marketing School - Digital Marketing and Online Marketing Tips

Tried and Tested Ways of Building Local Links | Ep. #377

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 12 August 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you increase your rank on a local scale. You’ll also find out who you need to be reaching out to when it comes to asking for those links. Time Stamped Show Notes: 00:27 – Today’s topic: Tried and Tested Ways of Building Local Links 00:41 – When it comes to local SEOs, citations are important 00:45 – A citation can be counted as a link 00:56 – You can get multiple citations from Whitespark and Moz Local 01:05 – Another way to get a citation is to reach out to the local chamber of commerce 01:13 – They also have events where you can network with people 01:41 – Reach out to people and try to add value 01:46 – Local stores take anything that can help their business 02:00 – It’s a lot easier to rank for local keywords 02:14 – Go to Ahrefs and put in your competing URLs within your region 02:26 – Reach out to those linking to them and ask for links 02:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:28 – Go to SingleGrain.com/giveaway for multiple entries 03:35 – That’s it for today’s episode! 3 Key Points: Reach out to your local market to get citations. Build a network with your local stores and always try to add value to them. Check your competitors and get in touch with those who are linking to them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:55.0

Welcome to another episode of marketing school. I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about tried and tested ways of building local links.

1:02.0

So this is in the context of local. ways of

1:03.7

building local links. So this is in the context of local SEO. So as most of you probably know or maybe not know

1:09.1

but when it comes to local SEO citations are really important so you know citations can be

1:14.8

counted as a link and a citation might be from you know maybe a trust pilot right

1:19.7

or maybe even a yelp but you know if you're looking for multiple citations,

1:24.7

what you can do is you can go to a tool like White Spark

1:28.0

or Ma's Local and get a bunch of these citations.

1:31.2

So that's one way of going about it.

...

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