Is It Better to Create a Mobile Website or a Mobile App? | Ep. #376

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 August 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your time to create an app or just focus on your website being optimized for mobile. Eric and Neil discuss what they prefer and why it depends on your niche. They also emphasize that whatever route you take—mobile app or website—make sure you focus on making the BEST user experience possible. Time Stamped Show Notes: 00:27 – Today’s topic: Is It Better to Create a Mobile Website or a Mobile App? 00:40 – Eric personally prefers creating a mobile website that is a responsive website 00:58 – Eric also has a mobile app that they built with BuildFire 01:03 – It includes their podcast 01:16 – Unless you’re providing a unique function that requires an app, having a website is just fine 01:40 – Prioritize making the best user experience when it comes to your product 01:52 – Neil created an app before but the usage isn’t very high 02:00 – Mobile optimized websites are simpler and drives more users 02:22 – A website is enough for those content-oriented sites, just make it sure it’s optimized for mobile 02:40 – Eric shares a study regarding app usage 03:30 – Neil has less than 10 apps on his phone 03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 04:40 – Go to SingleGrain.com/giveaway for multiple entries 04:44 – That’s it for today’s episode! 3 Key Points: The percentage that describes mobile app usage varies per industry. Consider your audience when creating a mobile website or mobile app—are they more likely to use the app directly or just stick with the browser to check your product? Eric and Neil both agree that it is better to focus on mobile websites rather than an app if your site is more content-oriented. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we're going to talk about if it's better to create a mobile website or a mobile app.
1:03.2	So again, I'm going to start with an eye rolling answer again.
1:07.0	It depends.
1:08.4	So for me personally, I prefer to create a mobile website,
1:12.3	which is just a responsive website because you know for the stuff that I run let's say it's an agency
1:17.8	It's just simpler right people are just searching for agencies you know through a browser and that just makes sense for me.
1:24.6	But having said that, we do actually have a mobile app as well.
1:28.4	We use a tool called Build Fire to build a mobile app.
1:30.9	It's actually fairly simple to do and it includes our
1:33.1	podcast and things on there as well. So if I to choose one or the other I would choose
	...

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