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Boutique Chat

Trend Report: What's Hot for Fall/Winter and What's Up Next in 2024

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 24 October 2023

⏱️ 23 minutes

🧾️ Download transcript

Summary

Today we're talking trends! I want to give you a sneak peek at the latest Boutique Hub Trend Report and talk through some of the trends we’re currently seeing for fall/winter and holiday, as well as what will carry into and what you can expect to see next in the new year. 

I highlight some of the biggest trends in women’s apparel, accessories and home décor — from colors and patterns to textures and metals to cuts and styles — so that you can not only work them into your inventory but also capitalize on them in your marketing and merchandising. So be sure to take notes! 

If you’re a Hub member, you can download our Trend Reports anytime from your Hub membership dashboard, which directly link to brands carrying the featured trends. If you want to see actual products associated with any given trend, we’ve built boards for you, highlighted brands and linked up products as well. 

 

Resources: 

The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Ashley Alderson: Instagram

2024 Boutique Boss Planner

Holiday Marketing Masterclass

The Boutique Hub Membership

Pink Friday

Boutique Summit 2024

Boutique Hub Black

Hubventory.com

Transcript

Click on a timestamp to play from that location

0:00.0

Let's talk about your business, strategy, and the juicy details of what actually works,

0:15.7

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

0:20.9

How do we scale your company and do it with the balance and the happiness that we all seek?

0:25.6

Let's hear from those insiders, experts, and strategists that actually make it happen.

0:29.7

I'm your host, Ashley Alderson from the boutique me, and we're going to talk about some trends today on the

0:51.2

podcast. This is going to be a little bit different setup if you're

0:54.2

catching this by video because I want to share my screen and I want to give you a sneak peek

0:59.0

into the holiday and winter trend report. It's kind of a look into what's coming by way of

1:04.7

women's apparel, buy accessories, by home decor trends. We're going to look at what we're seeing

1:10.1

across Instagram and from

1:12.2

high-end fashion, but also just from our wholesale community. All of the trends that we're starting

1:17.1

to see take place. I want to get you in front of them today on the podcast. All right, so bear with me

1:22.2

if you are catching the video. I hope you are. It's on YouTube and you can catch the real life version of this trend report.

1:29.6

All right. So first things first when it comes to what's coming for, not just fall, winter, and holiday, but what we're going to see carry out through 2024, right?

1:39.3

So depending on where you live, I'm going to just say from experience, I grew up in North Dakota.

1:44.3

I currently live in Wisconsin.

1:45.8

So if you're someone that's like, you know what, my community and my customer is really fast to trend,

1:51.1

or my customer in my community is a little bit slower to trend.

1:55.1

I want to be able to highlight for you kind of both and how you can work those into your inventory right now.

2:01.9

All right. So first things first, let's talk about a few colors and a few patterns that have

2:06.5

become really popular with trend. If you're able to see my screen, you can obviously visualize

2:10.9

some of these colors and some of these patterns, but I want to just call them out for you as well.

...

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