FTV: Being a Successful Business Owner Means Knowing Your Customer with Dani Flaming, The Fringed Pineapple
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 27 October 2023
⏱️ 42 minutes
🧾️ Download transcript
Summary
Dani Flaming, owner of The Fringed Pineapple, came on the show in the height of winning Idaho's overall boutique of the year and the top 10 global boutique of the year in 2019 to tell us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’ts of starting a business.
I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!
For show notes and resources, see links below or click here.
First released October 2019.
Resources:
Fringed Pineapple: Website | Facebook | Instagram | Pinterest
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Transcript
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| 0:00.0 | I love these throwback episodes because it brings up such great memories of these boutique owners that I have been so fortunate to watch their journey evolve over time. |
| 0:12.8 | So today's throwback episode is an important one because this boutique owner, my friend Danny from the French pineapple is someone who has done an excellent job |
| 0:23.4 | of really nailing her customer. She is in a niche market, right? She has a trending Western |
| 0:29.4 | customer. So she has really figured out how to speak specifically to that customer's style. |
| 0:35.5 | And I think that the Western boutiques that I know that are doing |
| 0:39.2 | really well, obviously they've nailed that niche. They know their customer. They speak to them. |
| 0:43.0 | But I think it's something for anyone who's not Western to like take a lesson from. When you target |
| 0:47.8 | everyone, you reach no one. So if you're a boutique who maybe is younger, just getting started and you're like, |
| 0:53.4 | I'm going to target women |
| 0:54.5 | ages 24 to 50 and I'm going to buy all these different types of things, these trends, these basics, |
| 1:00.2 | these staple pieces, these all these different things, right? It's really hard to be successful |
| 1:05.8 | and really nail your core audience when it's so broad. So if you can take a lesson again from the Western |
| 1:12.3 | boutiques and from Danny in this episode on how to really nail who your customer is, |
| 1:16.8 | sometimes you have to alienate people, right? And like push people away who are not your customer |
| 1:21.6 | in order to really attract the ones who are. So I hope you think about that. I hope you journal |
| 1:26.4 | about that. I hope you figure out the story |
| 1:29.1 | brand message of how do you become the wise guide in the story of the hero, which is really your |
| 1:35.4 | customer. And the hero is always fighting a villain, right? Who is the villain? Who's the |
| 1:39.2 | hero? And how can you be the wise guide to support them along that journey. So with that, meet my friend Danny, |
| 1:45.7 | the owner and founder of Fringed Pineapple. You're going to love this episode. |
| 1:54.9 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 1:59.6 | from mainstream fashion to fashion on |
... |
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