Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a

difference.

Thank you for coming back for another episode of your brand amplified. I am Anica Jackson and I am here with Hank Dearden,

who is the founder and executive director of Forest Planet, a nonprofit that supports large-scale low-cost for tree reforestation efforts all over the world.

Hank, I'm a big proponent of NGOs and nonprofit work. I have a couple of my own that I've started and that I'm really involved in, so I am just really grateful to have you come and share your story and your journey today.

Thank you so much for having me.

Yeah, absolutely.

So what prompted you to get into the world of non-profit?

Were you already working in nonprofits?

Or did you come from government or what was your start?

Sort of both a private sector background and sales marketing business

development advertising. I mean I have engineering degrees and the great thing

about going to engineering school was learning at a young age that I'm not an engineer.

Oh wow. And that's fine, but I respect it and I understand and this was quite relevant, you know, how things should be meshed and connected and how take it kind of like a system's view of any large problem, whether it's a large motor or a machine or a computer or a social system, like a city or an environmental ecological system like a meadow or whatever

in that there's levels and rates and there's inner connectivity and that's always that always stuck with me and

you know when you look in at a big problem you know how do you find

structure pretty quickly where you can get the best leverage points to make an impact that's

positive and constructive so yes in business development sales and marketing more like

high-tech stuff or

ever that required some explaining you know a consultative sell if you will and

that's fun I like that my dad was a social worker so we raised with a

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