The Journey from CPA to Content Writing Entrepreneur with Kelly Kennedy

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 12 June 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered how a strong financial background can impact your journey into entrepreneurship? Join us on Your Brand Amplified as we sit down with Kelly Kennedy, a CPA turned entrepreneur, who shares her insightful story of transitioning from the oil and gas industry to owning a blog writing company. Kelly's candid discussion delves into the crucial role of financial knowledge, lessons learned, and the importance of involving your partner in decision-making.During our conversation, we also explore the potential impact of artificial intelligence (AI) on content writing and search engine optimization. Kelly highlights the necessity of understanding your unique value proposition and being mindful of potential pitfalls on the road to entrepreneurship. We also touch on managing emotions, practicing self-compassion while learning, and recognizing the limitations of AI in producing high-quality content.Beyond his entrepreneurial ventures, Kelly shares his thoughts on carving out an ideal life and the significance of asking the right questions and taking calculated steps to leap into entrepreneurship. We wrap up by celebrating a fantastic milestone of over 200,000 downloads on our podcast and express our gratitude to you, our listeners, for being a part of this incredible journey! So, tune in to gain valuable insights and inspiration from Kelly's experiences and achievements.https://yourblogworks.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:12.6	Welcome to your brand Amplified.
0:14.4	I am your host, Anika Jackson,
0:16.3	and I'm here with Kelly Kennedy.
0:18.2	Telly, thank you so much for being here today.
0:20.4	Hey, happy to be here.
0:21.5	Thanks for having me.
0:22.4	Yeah. So this is a topic that is so important and that we do not really think about when we become entrepreneurs, right? What are the things that you should really think about before you jump into entrepreneurship?
0:34.9	So I'd love for you to share your journey into entrepreneurship.
0:38.1	Yeah, absolutely. You know, I'd say I'm fairly early in it. So I've learned a lot. I've made a lot of mistakes I probably make a mistake every
0:44.0	single day so a bit of a background and kind of what led me here I'm a CPA by trade and
0:48.0	I worked in oil and gas in Calgary for about 10 years when I started in oil and gas I realized
0:52.0	I'm like do I really want to do this but I was
0:53.8	kind of handcuffed in that I was graduated with a ton of student debt.
0:57.1	I finished an MBA and I think I had 120,000 in student loans.
1:01.2	So I had that responsibility to pay off those student loans. So I'm like, okay, well I'm going to take three to four years, put every bit of extra cash on paying off those student loans, but I'm like, no, I don't want to do this. That is accounting and oil and gas going forward.
1:13.7	So I'm like, well, how do I get my foot wet and kind of test potential side hustles that might turn into
1:18.8	main hustles while I have my core career?
1:21.1	So I started to look at certain things that I can do to you know build that
1:24.8	experience and not you know make a massive leap from a job where I'm getting paid
1:28.8	reasonably well to a job that might fail. So a few things that I looked at initially was doing marketing on the side.
	...

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