Navigating AI's Influence on Media and Marketing with Mark Herschberg

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 19 June 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does the future of media look like in the age of AI, and how can you stay ahead of the game in marketing and lead gen? Find out as we sit down with Mark Herschberg, the brilliant mind behind The Career Toolkit and the Brain Bump app, as well as a leader in both academia and the startup world. Mark shares his unique insights on the rapid pace of technological advancements and how it's transforming the way we approach our craft.Discover targeted content delivery strategies that put the user first, and how apps like Brain Bump are empowering users with more control over their experience. Mark emphasizes the importance of offering value through branding and providing relevant content, rather than relying on cold pitches and spam. We also discuss the rising popularity of podcasts for major brands and the increasing role of AI in media content creation.Don't miss our conversation on the challenges and opportunities AI presents for customizing content to specific needs and channels. Drawing from Mark's expertise in digital marketing and understanding user goals, we uncover common mistakes startups make and the crucial role of market research in ensuring success. Join us for this engaging discussion and keep up with the ever-evolving world of media and marketing.https://www.thecareertoolkitbook.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a
0:11.5	difference.
0:12.8	I am so thrilled today to welcome Mark Hirschberg.
0:16.0	I don't even remember exactly when we met, but we've had conversations over at least a year
0:21.6	and it's such a privilege to have you on the show. I'm going to let everybody know we are going to have him back on because there's so much amazing stuff that Mark can share with our audience that not only you need to know but I want to learn as well.
0:34.7	Mark you're the author of the career toolkit essential skills for success that no one taught you
0:40.2	creator of the Brain Bump app. You also have spent much of your career developing and
0:46.2	launching ventures at startups, Fortune 500, and also in academia. What do you not do?
0:52.3	You also have been a former professional ballroom dancer. I mean, oh my gosh, do you sleep?
0:58.0	I just keep busy and like to do a lot of different things. There's plenty more I wish I had time for.
1:05.2	Well thank you so much for being here today. Well, thanks for having me on the show. It's my
1:09.8	pleasure to be here. Yeah, so let's talk about your career first. How did you get into did
1:15.0	academia come first or did your work with startups and venture capital come first?
1:20.6	Little of column A, column B.
1:23.5	When I graduated MIT with my master's degree,
1:26.8	I was a little hesitant to step out into the real world.
1:30.4	So my very first job after graduating was as research staff at MIT working for a professor who was taking, I don't know how he funded it.
1:40.0	He took this idea we were working on at MIT and said we're going to turn this into a startup company.
1:46.0	It was a little of each. Now I kept talking about this thing called a business plan.
1:50.8	And when I heard about I said, well this sounds. And I didn't buy into the business model. So I didn't go along to that company. I found a different startup company. We didn't even use the term startup back then. This was mid 90s. But I found this other company and I started
2:06.3	working for them and so got into the startup side, the venture capital side that I really love love doing but very quickly I found there were not the
	...

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