Transforming Setbacks into Success with Email Marketing Strategist, Allison Hardy

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 12 August 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Busine...

Transcript

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0:00.0	Welcome to another episode of how they built it. And if you're watching on the YouTube channel, you can see Allison Hardy and we'll be talking about how she built her business as we get to know each other. She's an email marketing strategist who helps coaches and experts enroll more clients into their courses and membership on autopilot.
0:21.6	And this, I mean, for me, I'm excited to have you here, Alison,
0:25.6	because I feel like my email marketing game needs to improve.
0:29.6	And I have so many questions for you as an email specialist.
0:34.6	Well, thank you for having me. I'm excited to dig in. Me too. Me too.
0:39.8	The rest of what I wanted to tell the listener about you is that you're the creator of a podcast.
0:45.2	It's called the Six Figure Secrets Podcast and you're a Hoppington Post contributor. So that to me
0:52.2	makes you even more legit because I just have always struggled with the written word.
0:57.5	And so anybody that could be a contributor to a publication like The Huffington Post, wow.
1:04.0	Also, you were named Washington DC's, well, you were put on the list of Washington's most influential professionals under 40
1:12.8	by Washington Life magazine. How did you, how did you accomplish that? They just emailed me.
1:20.2	I know. It's kind of crazy. They just emailed me and were like, hey, you're included on this list
1:24.3	because of, you know, your reputation. And it's crazy. It's crazy. Yeah.
1:29.3	It's such a weird thing because I got to go to like this big party with like sports celebrities and like
1:35.7	really important people. And I was like, what am I doing here? It just felt so like out of body.
1:41.6	But it was really cool. Wow. Okay. I'm going to ask a little more about that as we get
1:46.2	to know each other and you know as you share about your journey and building your business in
1:50.8	this episode I that just to me seems really impressive because I did spend like we started to talk
1:57.4	to before before we hit record and I did spend about eight months in Washington, D.C.,
2:02.2	and I call that the most expensive vacation I've ever taken. And one of many things that I learned
2:08.9	as I was humbled by everything that is Washington, D.C., is that everyone there is so successful
2:13.4	and so educated. And so to be on the top 40, I'm like, wow, who do I have on my podcast right now?
	...

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