In this episode, we're going to discuss should you increase your meta ads budget for your launch or not.

And I'm going to walk you through actually detailed how to calculate what you should do with your meta ads budget.

Because if you're going to launch and your launch is working, you need to know so you can increase your ads budget and make your launch revenue even higher.

And if your launch is not working, you'll also want these numbers to tell you so or reveal that to you so that you can begin to tweak your launch.

If you haven't heard of me before, my name's Cuejo. I'm a Facebook ads, a meta-ad strategist, old habits, die hard.

Facebook for life. I've been doing this since 2020 and work with established online course

creators. People ask me all the time, how much can I spin, Cuejo? And the trick here is to understand

your, well, two numbers, your earnings per lead and your cost per lead.

So earnings per lead, I love to say EPL because that's how you refer to it in ads manager world,

but the definition of earnings per lead is just how much money your launch is generating per lead

that signed up for your launch.

And the cost per lead is just if you are already running paid traffic, how much you paid

per lead to register for your launch. So to get your earnings per lead, you're just taking your total launch revenue and dividing

that by the number of leads that signed up for your launch.

Here's quick simple math.

Let's say your launch generated for you 100K.

Ooh, good launch.

All right.

And you had 500 leads. Sign up for that launch. It doesn't matter how many bought. Well, it does, but look at your, just take 100K and

divide that by 500 and you get $200 earnings per lead. Now that's great. So if you're running ads then well if you're not

running ads at least you know your earnings per lead and then you're asking questions like

how healthy is this number and another question like how many people or what percentage of

...