Welcome back to the art of online business. And if you're watching us on YouTube, then you can see that

Allison Hardy is back with me. She's an email marketing strategist who helps coaches and experts enroll

more clients into their courses, memberships, or memberships, I should say, on autopilot. And she's also

the creator of the Six Figure Secrets podcast. She's a Huffington Post

contributor. And like, I asked her in the last episode, how did she pull this off? She actually

was named one of Washington, D.C.'s most influential professionals under 40 by the Washington

Life magazine.

And we went into just how competitive, and I guess the high quality, high caliber person that's in Washington, D.C. in our previous episode, if you want to get to know Alison Moore

and how she built her business, she shared some high points and some very raw low points,

and that link is in the show notes or descriptions below.

This is episode two where she's going to share the biggest email mistakes that she sees course

creators making that cost themselves, along with what goes into a sales email to make it work.

And get this, if you thought a nurture sequence and a welcome sequence,

I'm raising my hand because I thought this.

But if you thought they were the same, she's going to tell you how they're different

and which one makes better sales or more sales.

So, Alison, good to have you back again.

Thanks for having me.

You're very, very welcome.

You're very, very welcome.

It was a cool first episode.

The listener should definitely listen to that.

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