Hello, my friends, and welcome to another exciting episode of Negotiate Anything.

This show is produced by the American Negotiation Institute, and with over 5 million downloads

and listeners in over 180 countries, listeners just like you have made this the number one

negotiation podcast in the world. Hi, my name is Kwame Christian and I am the founder and

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And now, without further ado, let's jump into the interview.

Number one, why are stories so powerful?

Well, because they're primal, because they're fundamental, I think.

You know, we have been telling stories culturally.

We've been telling stories from the very beginning of our culture.

But in your life, in my life, in the lives of all of your audience members,

stories are a fundamental way that they have learned

about the subjects of the world, but also about themselves.

You know, the way we learn who we are, the way we identify the things that are important

to us are often through the stories about ourselves that we embrace.

This is fantastic. And you're

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