Why would you ever want to spend less on meta ads when you're launching your course, your program, or your offer?

Well, in this episode, I'm going to walk you through the exact steps that I've gone through with several clients to arrive at this decision this year.

Because of the trend I'm seeing is that people are coming in cold to a launch and

sitting through one or two launches before they purchase.

And so if that's happening to your business, as it's happened to some of my clients' businesses,

then you'll want to listen to this episode where you find out how exactly we figure that out with tracking,

and then how we looked at reallocating launch budget to other things that happened before the launch,

and then some recommendations to follow up with that. By the way, welcome back to another episode of the Art of Online Business,

where you, an online course creator can expect

to get tips and tricks and strategies to grow your online business low six figures to high six

figures i'm quajjo a meta ads strategist and thank you please for leaving a review especially if you're're listening on Apple Podcasts, to let me know

what value you get and how I'm doing with these episodes. There is a link to do that directly

in the show notes below. So the context here is that we noticed this for a couple of clients,

that when we run meta ads

Facebook and Instagrams ads to their launches we target cold traffic as in

people who do not know their business have never entered into their business

ecosphere before and we target warm traffic people who are already on their email list already

follow them on Instagram or Facebook or maybe have visited their website or been

leads in the past engaged with their video content in the past and what we

noticed was that the warm traffic as always was converting better but the cold traffic wasn't so here's your sign

wasn't converting nearly as well as it was before and when I say convert I mean cold

traffic was signing up for the launches but they weren't converting into sales so

...