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The Tom Ferry Podcast Experience

Top 10 Real Estate Marketing Musts for New Agents | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 19 June 2023

⏱️ 25 minutes

🧾️ Download transcript

Summary

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience. And what if you’re not a new agent? These are “musts” for agents at any level of experience – and you better be watching if the new kid on the block can use them to beat you out. So no matter your level of experience, be sure to watch or listen, right here. In this episode, Jason discusses… 0:00 – Marketing must-nots 3:28 – Marketing Must No. 1: Weekly newsletter 8:24 – Marketing Must No. 2: Market report 9:40 – Marketing Must No. 3: Local spotlight 13:08 – Marketing Must No. 4: Networking group 13:47 – Marketing Must No. 5: Request reviews 15:25 – Marketing Must No. 6: CMAs for your sphere 16:14 – Marketing Must No. 7: Personal brand 18:37 – Marketing Must No. 8: Network your face off 19:43 – Marketing Must No. 9: Open houses 22:53 – Marketing Must No. 10: Work the APC neighbors 24:13 – Move the needle ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Serious about making this the summer that transforms your business? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your database https://www.tomferry.com/agent-tools/db-community-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

Click on a timestamp to play from that location

0:00.0

This is a list of the top 10 marketing must to hit the ground running as a new agent and real estate.

0:08.5

As a new or relatively new agent, you have a strategic competitive advantage, and it is time.

0:14.8

You might be thinking, well, I trade that time for money, and the reality is, you hopefully will trade

0:19.4

the time for money if you focus on the right activities, because with the time you have,

0:23.2

the work you do and the time you have will have a direct corollary in terms of what it produces

0:28.0

for you as far as your results go. So the question is, what will you do with your time that's going

0:33.3

to give you the highest and best return on that time in terms of growing and scaling your business?

0:38.8

We're going to talk today about the 10 marketing musts. Every new or relatively new agent should be

0:44.2

thinking about and executing on right now in your business to grow and scale. So welcome to this

0:49.2

week in marketing. My name is Jason Pantana. I'm your host of this podcast, and I'm really glad

0:54.0

you're watching. If you're new to the channel, please make sure to subscribe and then hit the

0:58.1

little bell icon right next to the subscribe button. So you receive alerts whenever we publish new

1:03.0

videos just like this. So you can keep yourself in a state of constant never ending learning and

1:08.4

then executing on the ideas you learn herein. So you can grow and scale your business. Hit that

1:12.4

subscribe button, hit that bell icon, and let's get on to talking about the top 10 marketing must

1:17.1

every new agent or relatively new agent needs to be thinking about to grow and scale their real estate

1:23.3

business. Now, before we talk about the marketing musts, let's talk about the perhaps must nots

1:28.0

or maybe nots in terms of what a lot of agents mistakenly spend their time and energy doing when

1:33.6

they're new. Because again, there is whether you can see it or not now, your time is a strategic

1:40.0

competitive advantage. But what you choose to do with your time, that's up to you. And some uses

1:45.6

of time are better than others. And I want to focus on the right ones. So what are some of the time

1:49.6

sucks that a lot of agents immerse themselves in in the beginning because they don't know what to

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