Welcome back to the Articharm podcast, a show designed to help you communicate with power and become unstoppable on your path from hidden genius to influential leader.

We know you have what it takes to reach your full potential and each in every week we share with you interviews and strategies to help you transform your life by helping you unlock your ex factor.

Whether you're in sales, leadership, medicine, building client relationships or even looking for love, we got what you need. You shouldn't have to settle for anything less than extraordinary.

I'm AJ and I'm Johnny.

Thank you everyone for tuning in. Let's kick off today's 12 box episode. We're talking all about charisma. We're going to break down what charisma actually is.

Why it's so powerful and how you can develop it. Now we know when you're in the presence of a charismatic person, that memory sticks and at the same time, it's often difficult to point out at exactly what it is that makes this person so captivating.

And that of course makes it difficult to learn how to become charismatic.

The reason for that is charisma is not a single behavior. Instead what science shows is that's a variety of traits that come together and make that charismatic person the center of our attention.

Now we're going to look into the research and break down true charisma into its individual traits.

And we're going to give you a lot of actionable advice for each one of those traits so you can be more charismatic today. You don't even have to learn all those traits at once. Even improving just one of them a little is going to give your own charisma a massive boost.

You'll see it in reactions of those around you and it's going to propel you into practicing this more and more.

Michael, thank you for joining us here in our new digs in our Las Vegas studio all the way from Vienna. Yeah, it's a pleasure to be here. Let's have some fun.

I'm glad our YouTube visitors and viewers are enjoying your matching shirt to our matching background. I even coordinated my boobly for today's episode. We're excited to hop in the new studio.

Of course, we've all heard and seen charismatic people in our lives and wondered what is it that makes them stand out. And I know that there is a lot of great science that probably many in our audience aren't aware of.

So we want to jump in first and just talk a little bit about what it is that we mean by charisma.

So, charisma is actually a term that's been around for quite a while. It was first mentioned by a German sociologist called Max Weber. And the thing however is that while 100 years in terms of psychology, that's really just like a day before yesterday, if you think about it.

It's charisma has been the subject of a lot of research that's been going on since the 70s and at the same time, you still find you still have a hard time finding a clear definition in the research in the science and academia and the literature and the scientific literature.

And John Anatolynakis actually wrote a really interesting paper. It came out in 2016 and it's titled Charisma and it'll define and it'll measured gift. And it seems that charisma, and this is what he writes in the paper together with his team that charisma is one of those things that you immediately recognize.

And at the same time, it's really hard to pinpoint what creates it. So that's why I'm excited about our episode today because we're going to unravel that mystery there.

And for the purpose of this toolbox episode, I propose that we go with the definition that I like the most. And this is psychology today's definition of charisma.

And they write, I quote, charisma is the ability to attract to charm and to influence the people around you.

And I want to lean into this ability to attract. And when you hear that, the first thing you think about is a mate, right?

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