All right, so we are going to skip the intro on today's episode.

So one of the things that I've been seeing a lot of feedback on,

and rightfully so, is that the show lately has been too many ads.

And I wanted to record this to let you know,

mostly that I hear you.

I get it and honestly you're right, I understand.

One of the things that I've been trying to figure out on this show since the day that I launched it back in 2016

is how to effectively monetize it and make it into something that is able to support itself without having to

charge an insane amount of money for coaching programs or anything like that, right?

A lot of the models, the business models around things like this show is a high ticket coaching program.

I'm talking like a $5,000 investment

for the top 1% of listeners who can deal with it.

And many of the people in my industry the way they do this is they create a

podcast in order to build trust and make sure people know their name and then those listeners

who now trust them feel that, hey, you know what, I'm struggling with this,

this person can help me with this, so I'm going to pay them whatever amount to get that help.

And then the coaches charge 5, 10,

and I've even seen as high as $20,000

to offer that help.

Now, is there anything wrong with that?

No, not specifically. As long as that person is truly adding value that is worth the price tag, then no, I'm not going to sit here and say there's anything wrong with it, but it is something that I've tried to avoid.

It's something that it's really important to me that we avoid, because ultimately the goal of this podcast, the goal of my book, the goal of everything I'm trying to do is to get the help in front of the people who truly need it.

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