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Beautiful Misfits

TKE: Fashioning a greener future, with Edzard van der Wyck, Sheep Inc co-founder

Beautiful Misfits

Mary Portas

Society & Culture, Business

4.5 • 834 Ratings

🗓️ 22 July 2021

⏱️ 46 minutes

🧾️ Download transcript

Summary

Sheep Inc is a new kind of fashion brand and its knitwear leaves behind zero emissions, zero harm and zero waste. The attention to detail needed to create this kind of accountability is staggering - involving everything from sourcing wool from regenerative farms to solar-powered knitting machines. Even the sheep that produce the company's wool are fed food that makes them burp less – and produce less methane. Sheep Inc is also a radically transparent brand and you can access entire provenance of your jumper by just scanning its tag. Mary as she talks to co-founder Edzard van der Wyck about what made him want to create this kind of fashion forward brand - and whether the industry as a whole is ever going to clean itself up. Mary's new book, Rebuild: how to thrive in the new Kindness Economy is available to buy now. To get in touch with team Portas, email us at: [email protected] Subscribe to the Portas POV Newsletter for musings, provaction insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram ** Linkedin ** Twitter

Transcript

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0:00.0

Hello, I'm Mary Portas and this is The Kindness Economy, a podcast that looks at the new values driving the businesses of tomorrow. People, planet and profit in that order. It's the future. Are you ready for better?

0:21.6

With two older brothers and a sister who were always a step ahead of me, I couldn't wait to grow up when I was a child.

0:28.6

Each year my mother would line us up in the kitchen to measure us against the wall,

0:32.6

and over the years it became littered with those tiny little black marks showing each of us progressing

0:37.5

upwards in the world and every time I'd wait breathlessly to see how much I'd grown. But the

0:44.2

mistake I made of course is that back then, like so many of us, I thought growing up would be

0:50.4

it. I believe that I'd get to a point physically, emotionally and mentally. That was

0:56.3

fixed. I'd be grown. Now, of course, I realised how wrong I was. My body stopped growing,

1:04.1

but it continued to change over the years. Our men to childbirth and menopause. Emotionally and mentally too.

1:11.6

I mean, I've almost been in a constant process of evolution.

1:17.3

And so my lived experience is what makes this quote by the economist Manfred Max Neff chimes so powerfully.

1:25.3

Every living system in nature grows up to a certain point and stops growing. As a person,

1:31.7

it comes to a point when you stop growing, but you continue to develop yourself. Development has no

1:39.7

limits. Businesses too are increasingly understanding the difference between growth and development.

1:46.5

For so long, we were taught that financial growth at any cost was a number one priority.

1:53.0

But people like economists Kate Ray, worth the questioning that.

1:55.9

And if you heard me talk with her a while ago, you'll know that she believes, as are many economists now, that unchecked

2:02.8

economic growth is as damaging to us collectively as unchecked growth is to our own individual

2:09.4

bodies. The growth economy is about material comfort, backward analysis and disruption that

2:14.8

creates maximum short-term results. It is unthinkable and it is insatiable.

2:20.3

But the kindness economy is about social and financial impact,

2:26.3

looking forwards, as well as backwards, disruption and re-imagination.

...

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