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Beautiful Misfits

TKE: How kindness builds the bottom line, with Anna Blackburn, Beaverbrooks managing director

Beautiful Misfits

Mary Portas

Society & Culture, Business

4.5834 Ratings

🗓️ 29 July 2021

⏱️ 36 minutes

🧾️ Download transcript

Summary

Anna Blackburn is the first non-family member to run the jeweller Beaverbrooks. She’s also its first female managing director. And she’s more than doubled profits since she took the helm of the business. Anna has done this by building on a foundation already in place at Beaverbrooks which has always invested in its people. But taking this ethos a step further has allowed her to prove that The Kindness Economy betters the bottom line. As one of the few non-owner interviewees that Mary has had on the podcast, it’s a great insight into the change someone can create in a business they didn’t start themselves. Mary's new book, Rebuild: how to thrive in the new Kindness Economy is available to buy now. To get in touch with team Portas, email us at: [email protected] Subscribe to the Portas POV Newsletter for musings, provaction insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram ** Linkedin ** Twitter

Transcript

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0:00.0

Hello, I'm Mary Portis and this is The Kindness Economy, a podcast that looks at the new values driving the businesses of tomorrow.

0:08.0

People, planet and profit.

0:10.5

In that order, it's the future.

0:13.2

Are you ready for better?

0:16.4

Music's unique power is the mysteries that can be captured in just a single line.

0:21.8

And there's one Bob Marley made famous I've always loved.

0:25.3

None but ourselves can free our minds, he sings, quoting a speech by Jamaican activist Marcus Garvey.

0:32.7

And the two men pose powerful questions about race, identity and emancipation from oppressive belief systems.

0:39.8

Today, we're continuing to question two, be it ethnicity, gender or sexual identity,

0:46.5

from Black Lives Matter to the woke wars. We're examining in some cases rejecting what we've

0:53.5

been taught. And this practice can be as much

0:56.5

applied to our professional lives and the companies we build as it can to our personal ones.

1:02.8

How do we reinterpret what we've been taught is the purpose of business to envision something

1:07.9

different? Because rethinking what we've been taught about the purpose of business and our knitting it to create something different. Because rethinking what we've been taught about the purpose of business

1:11.6

and our knitting it to create something new

1:14.6

is a commercial necessity in today's market.

1:18.6

58% of people say they want brands to be a positive force in shaping culture,

1:23.6

according to a global poll in 2020.

1:26.6

We're moving past the age of monolithic money machines to companies that create a wider,

1:33.3

more addictive presence in addition to financial health.

1:37.3

And to free our minds from what we've been taught success means we have to ask some questions of ourselves. What impact do we want to create on the people

1:46.9

and plan it today? What, if any, legacy do we envisage leaving tomorrow? How are we going to

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