You can do a ton in 60 second Tik-Toc videos, it's called, you can peak interest for them to click the

URL in your profile to listen to the one hour podcast.

Almost all my social content is just a gateway to the longer form content and vice versa.

They work together.

So to me, the 60 second content is the marketing.

You know, it is the setting up to the long reform. You know, I think a lot of people who have serious content have overly disrespected social because they understood that they couldn't fit it all into that package.

You know, no business can fit all of its information into any marketing.

The marketing is there for you to go deeper.

With the lack of friction in the internet world, it's there for you.

I like the point you made about school doesn't teach

what the students need to know.

That's the whole premise of the class I teach at Sanford

is like, here's the real stuff you need to know.

Correct.

But you can only swoop in and do how many physical classes.

Yeah, exactly.

Correct.

And like the window's small.

Whereas when you make media for the modern web,

you can go deeper. can you can create very narrow conversations

with a guest or guests it really matters so how about so one of the guests I have that's a common recurring is like someone who's

26 and they just took over running a business.

...