meta_pixel
Tapesearch Logo
Log in
The GaryVee Audio Experience

The Power of Micro-Influencers for Local Businesses

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 29 July 2024

⏱️ 38 minutes

🧾️ Download transcript

Summary

in todays episode of the GaryVee Audio Experience, I'm sharing my strategies on building dynamic teams and effective local marketing for small businesses. I dive into how to leverage micro-influencers, utilize social media, and create a buzz in your community to drive business growth. I also share the importance of organic social media, the power of free products, and innovative ways to engage with local audiences. Whether you're opening a new store or looking to boost your existing business, this session offers practical tips and real-world examples to help you succeed. This one is perfect for entrepreneurs, marketers, and local business owners aiming to make a significant impact in their communities. Get inspired and take your local marketing efforts to the next level!


__


Tickets to VeeCon 2024 are now available on https://veecon.co/tickets Check out my new book - Day Trading Attention: https://garyvee.com/dta

Transcript

Click on a timestamp to play from that location

0:00.0

Here's a waste of time, you having a bad manager after five days,

0:03.5

but you're about to open.

0:04.9

And so instead, you do the wrong thing when we all do it.

0:07.9

And then what it cost you was,

0:09.3

fucking 14 hours a week, divided by 20 minutes and 2 hours at a time for four months instead of just eating

0:16.2

shit on the opening and you being the manager that day and teaching the kids through osmosis

0:21.0

and letting one of them ladder up because they saw the right way to do it.

0:24.3

We all make this mistake.

0:25.9

How'd that one land for everyone?

0:28.2

Yep, that's what I thought.

0:30.0

Attention is the number one asset.

0:33.4

Garret, always take the opportunity to be the first one.

0:36.2

So things as being part of the call, but the big question I have is,

0:40.7

how do we build a dynamic team where we could start hitting people up on Instagram or

0:45.8

Tik-Tok or wherever you think is best for us to get this local store marketing

0:52.1

to get influencers or get people

0:54.2

that are going to attract to have that lifetime

0:56.7

customer within our own stores that we're doing.

1:00.4

So what does the team look like that can do scaled hand-to-hand combat locally?

1:07.0

Okay, two things, booing, and it's good for everyone.

1:10.0

And stay unmuted so we can go back and forth.

1:14.2

First of all, real influencers are not excited to get a fucking

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.