Tips for Tackling the J Months

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 27 June 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Everyone has what we like to call J Months, months of the year that are slower than others. Whether or not yours are the traditional J Months — January, June and July — we all know what it’s like to struggle through slow seasons.

But there’s still opportunity there. We just have to change how we chase business and operate through the slow months for our businesses to sustain and thrive. So, I’m recording solo today to offer you a few tips for making the most of the J Months.

Takeaways from this episode: Give yourself permission work on your business instead of in your business and also take a step away for mental clarity, focus on building relationships as opposed to chasing dollars and double down on engaging content, and merchandise to turn wants into needs.

Resources:

Ashley Alderson: Instagram

Boutique Hub Black

Retail Bootcamp

The Boutique Hub Membership

Hubventory.com

Transcript

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0:00.0	Let's talk about your business, strategy, and the juicy details of what actually works,
0:15.7	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
0:20.9	How do we scale your company and do it with the balance and the happiness that we all seek?
0:25.6	Let's hear from those insiders, experts, and strategists that actually make it happen.
0:29.7	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. at.
0:49.2	Hey guys, it's you and me this week for a pretty short and sweet, but I think very important solo episode. So let's get right to it. For many years in retail, we've had this big secret giant known as the J months.
0:58.7	Now, I have a lot of opinions around the J months, and that is this.
1:02.6	Whether the J months for you are traditional, January, June, and July, times when people are typically not buying in patterns that they usually are.
1:10.7	But even if those are not
1:12.4	your J months, everybody has a J month. Everybody has a season that's a little bit better than others,
1:17.7	and everyone has a season that's a little bit slower than the rest. It just so happens that I feel
1:23.1	that this year's J months, this year's summer months, if you're not in a resort town, can be maybe a
1:29.7	little bit harder than normal. Maybe that's the economy or people traveling more than they ever
1:34.9	have before and studies show that. Maybe it's people spending money in different ways based on
1:40.1	experiences versus wants and splurges. Whatever that is, I feel that this is certainly
1:46.4	having an impact on the boutique industry.
1:49.1	I think when you couple that with how many new boutiques
1:52.0	opened up during COVID and maybe now that times
1:55.2	are a little bit tighter and it's not as easy to make money
1:57.6	as it certainly once was, maybe things are changing in our industry.
2:02.4	Now, let me back up to say this. Do I think that that means this industry is tough for everyone?
2:08.3	No. Do I think this is a terrible time to start a new boutique? No. Do I think everyone should
	...

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