So Far in Season 5: Highlights and Takeaways

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 5 July 2023

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We have a very special episode for you this holiday week! We’ve rounded up five of our top moments and lessons learned so far in Season 5.

Enjoy these highlights from some of our favorite episodes of 2023 and join us next week when we are launching The Boutique Hub 10^th Anniversary Series, celebrating The Hub’s anniversary and spotlighting guests with 10+ years in the boutique business.

Hear from Anthony and Amy Ekren of Inherit Clothing Co. about their successful e-commerce business, working together as husband and wife, and strategies for managing a happy and effective team. CLICK HERE FOR FULL EPISODE WITH ANTHONY AND AMY

Michiko Seto, founder of Blooming Boutique, talks about franchising and building her brand into an empire, the discipline it takes to operate as a cash-based business, and the importance of creating an experience for your customers through events. CLICK HERE FOR FULL EPISODE WITH MICHIKO

One of our 2023 Summit keynote speakers, Jane Kasper Cochrane takes me through the dos and don’ts of email and text message marketing. CLICK HERE FOR FULL EPISODE WITH JANE

Road Runner LLC's Angela Schmook joins me before home and gift week at Dallas Market Center to talk all things home and gift, how to incorporate it into your boutique, the benefits of working with reps, and what is on-trend for the upcoming seasons. CLICK HERE FOR FULL EPISODE WITH ANGELA

And finally, Sara Durcholz of Jo+Co shares about restructuring her business after covid and shaping her business model to bring her joy. CLICK HERE FOR FULL EPISODE WITH SARA

Additional Resources:

Ashley Alderson: Instagram

Boutique Hub Black

Retail Bootcamp

The Boutique Hub Membership

Hubventory.com

Transcript

Click on a timestamp to play from that location

0:00.0	All right, it's time to beat that summer slump with some of the best lessons we've learned thus far on this season of boutique chat.
0:08.6	This week, as we head into a holiday week over the 4th of July, I wanted to give you just a mid-season recap of some of my favorite episodes so far and some highlights that you can take away and put into action in your business right away.
0:21.5	So this week, I hope you enjoy some of the highlights from Amy and Anthony Eckron, the founders
0:26.2	of Inherent Clothing Co, one of my favorite modest women's clothing brands doing an amazing
0:32.2	job of building an incredible e-commerce business. Also, Michiko Seto, owning several brick and mortar locations
0:39.4	on the East Coast, serving an older demographic and a tourist clientele, how she has built,
0:45.7	I mean, an empire out of her brand. She talks fast and packs in a ton of information. Definitely
0:52.7	don't miss that highlight. Then Jane Casper.
0:55.6	Jane is my go-to girl for everything email marketing and text marketing, and she's going to
1:00.5	break down some of the things that you must know right now about email and text message marketing.
1:06.4	Angela Smook is going to show up showing us all that we need to know about trends in home and gift.
1:11.8	You guys, there is such an opportunity for apparel stores to be selling home and gift
1:15.9	and home and gift stores to be selling apparel. Our industry has never had crossover quite
1:21.0	like it is right now. So Angela does a really great job of breaking down those opportunities,
1:25.5	but also some commonly asked questions
1:28.1	and maybe even misconceptions that we have about one industry or the other. That plus many more
1:34.9	highlights from this season so far on boutique chat. Then you guys make sure you set your
1:40.2	calendar, you come back next week. Launching next Tuesday, I am so pumped about this,
1:45.7	is our 10 year anniversary series. Not only is it the boutique hub's 10th anniversary, but several
1:51.8	stores in our industry and in our community are celebrating their 10 year anniversaries as well.
1:57.3	So we brought them on the show to interview them about their experience and the lessons
2:02.3	they've learned across 10 years of business. Next week, I'm going to be sharing with you my
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.