Creative Marketing Strategies and Breaking Into Wholesale with Marla Skipper, SVM Boutique and Nash Grey Wholesale

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 20 June 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest this week is someone I admire as a businesswoman and big thinker, who not only continues to grow her boutique business in Nashville but has also launched her own wholesale brand.

Marla Skipper is the founder and owner of SVM Boutique and Nash Grey Wholesale, and today she’s joining me on the podcast to share all of the lessons she’s learned throughout the last decade.

We talk strategies for attracting and retaining both local customers and tourists, brand events and pop-ups, digital marketing, choosing the right location for your store and negotiating leases.

We also discuss how Marla’s wholesale line Nash Grey came to be. When it comes to launching a wholesale brand, she advocates starting small, building strong relationships with your manufacturers and relying on customer feedback.

I’ve gotten to know Marla as a member of the Mastermind program at The Boutique Hub and, having been able to watch her business grow and evolve, I’m so excited to see SVM Boutique celebrate its 10^th anniversary this year!

Resources:

SVM Boutique: Website | Facebook | Instagram | Pinterest | TikTok

Nash Grey Wholesale: Hubventory | Facebook | Instagram | Pinterest

Ashley Alderson: Instagram

Boutique Hub Black

Retail Bootcamp

The Boutique Hub Membership

Hubventory.com

Transcript

Click on a timestamp to play from that location

0:00.0	today's guest i'm just going to tell you is who i want to be when i grow up i love marla skipper she's the
0:08.3	owner and founder of svm boutique and nash gray wholesale not only is she an awesome businesswoman and
0:14.8	big thinker but you know what she's a really great mom and she's a sports mom to boot so i totally
0:19.8	can sympathize with all the busyness of her life
0:22.2	at this moment. Today, you guys, I'm so excited for you to learn from Marla. She's been a part of our
0:26.7	mastermind here at the hub. And I have loved having the opportunity to see her grow and evolve
0:31.9	her retail business. And today she's going to talk to you about what it's meant to negotiate
0:36.9	leases and find property in a really busy city like she's going to talk to you about what it's meant to negotiate leases and find property
0:38.8	in a really busy city like she's in Nashville, but also how she's grown and evolved into
0:43.5	launching a wholesale brand and the lessons that she's learned from her wholesale apparel line
0:48.0	and gift line as well. I just know that you are going to feel like a wise old friend is
0:52.8	giving you the ins and outs.
1:00.3	So get to meet my friend Marla Skipper, the founder and owner of SVM boutique and Nash Grey Wholesale.
1:09.5	Let's talk about your business, strategy, and the juicy details of what actually works from mainstream fashion to fashion on
1:12.0	Main Street and the entire ecosystem behind it. How do we scale your company and do it with the
1:16.9	balance and the happiness that we all seek? Let's hear from those insiders, experts, and
1:21.6	strategists that actually make it happen. I'm your host Ashley Alderson from the boutique hub
1:26.0	and I can't wait to chat.
1:40.8	You guys, welcome back to the podcast this week.
1:42.8	I have one of my favorite people here.
1:44.8	Marla, I'm so pumped that you're on the podcast this week. Thanks for joining me. Thank you for having me. This is like a dream, really.
1:50.8	Oh, well, we were just talking about your wallpaper. If you guys are catching the podcast this week
	...

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