TinySeed Tales 4 | A Bug in the Funnel and Giving Up Control
Startups For the Rest of Us
Rob Walling
4.9 • 819 Ratings
🗓️ 14 November 2019
⏱️ 22 minutes
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| 0:00.0 | I needed to be really, really sure that everything about the onboarding and sign-up process |
| 0:04.5 | and people getting started was really smooth. |
| 0:06.5 | Otherwise, you just, the analogy is like you put a bunch of water in the top of the bucket |
| 0:10.4 | and it leaks out the bottom. |
| 0:19.3 | Welcome back to Tiny Seat Tales, a series where I follow a founder through their struggles, |
| 0:23.5 | victories, and failures as they build their startup. |
| 0:26.3 | I'm your host, Rob Walling. |
| 0:28.1 | I'm a serial entrepreneur and co-founder of Tiny Seed, the first startup accelerator designed for bootstrappers. |
| 0:35.1 | Today, in episode four of our first season, I follow up with Craig Hewitt of Castos, one of nine |
| 0:40.9 | startups chosen for this year's Tiny Seed Accelerator. I recommend listening to the first three |
| 0:46.2 | episodes of this season, if you haven't already. As we've been following Craig over the past |
| 0:51.1 | three episodes, you may remember some themes from his highs and lows. |
| 0:54.6 | He's been in the process of hiring a growth marketer, and later in the episode will follow up |
| 0:58.5 | on how that's going with his new hire, Denise. Last week, Craig's major low was the flatlining |
| 1:04.5 | of growth that he's been observing over the past few weeks. This week, a major bummer turned |
| 1:09.1 | into a major breakthrough. We shipped a new kind of |
| 1:13.5 | workflow or sign up process into the app. And we identified, I guess, around the beginning of |
| 1:21.9 | July, that there was a bug in there that was kind of preventing people from signing up completely. |
| 1:27.5 | And yeah, that was that was kind of a big deal, not kind of a big deal. |
| 1:32.1 | That was a big deal because it affected, you know, top line revenue and our growth, |
| 1:37.0 | our growth rate over the last, you know, several weeks of last month until we identified |
| 1:43.0 | the kind of issue and the root of the issue and we're |
... |
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