And this week's episode of Startups for the Rest of us, I talk with Jane Portman of UserList about their fight to gain traction in a crowded space.

This is Startups for the Rest of Us, episode 471.

Welcome to Startups for the rest of us.

It's the podcast that helps developers, designers, and entrepreneurs be awesome at building, launching, and growing startups.

Whether you've built your fifth startup, or you're thinking about your first.

I'm Rob, and today with Jane Portman, we're here to share our experiences to help you avoid the mistakes we've made.

Welcome to this week's episode.

I'm your host, Rob Walling.

Each week on this show, we cover topics relating to to this week's episode. I'm your host, Rob Walling. Each week on this show,

we cover topics relating to building and growing ambitious startups that we grow because we want

to improve our lives, want to improve the lives of those around us, but we're not willing to

sacrifice ourself, our lives, our relationships, our health to grow these companies. We believe

in relentless execution with a long-term

mindset, and we think in terms of years, not months. As such, we don't burn ourselves out by working

crazy hours sacrificing our health or our relationships. Over the past 470 episodes, we've espoused

things like freedom, purpose, and relationships. Freedom is the

freedom to work on what you want, when you want, without a boss breathing down your neck, the freedom

to go to your kids baseball game on a Thursday afternoon without asking anyone's permission.

Purpose is the ability to work on something that fascinates you and drives you every day to make it

better. The purpose of building something that tens of thousands of people get value out of

and that makes you feel great. in relationships. Deep and meaningful relationships with

your family, your significant other, your kids, your friends. That's what startups for the rest of us

...