Tik Tok is the BIGGEST virality Rob has ever had! In this episode, he talks about how he has leveraged the platform, the tips he has learnt along the way INCLUDING EXCLUSIVE SECRETS from his own brand manager! Listen in today to learn how you can use his knowledge to maximise your reach and brand. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  TikTok are focusing and investing on live content right now. Short and raw content is the easiest to create and something TikTok are rewarding creators for with their algorithms.  You can go viral on TikTok irrespective of your following. Shares, likes and engagement on TikTok lives are the key to virality. Many of us are frustrated with other platforms as our followers do not get notified when we go live, TikTok have a calendar function that notifies your following when you go live! Originally TikTok’s main demographic was 8-16 year olds but this has changed. They are widening their net a lot including the start-up, scale-up and business niche. TikTok are biased towards authentic creators which is great for those who are just starting out as well as those who just want to be ‘real’, ‘raw’ and ‘reactive’. When you are live for 30 minutes or more on TikTok then your live gets pushed out to a lot more people. Always keep your old phone: You can use multiple phones to go live on multiple social media channels leveraging both your time and virality. Ask people to like and share your content on TikTok, this engagement helps tremendously with virality and if you don’t ask you don’t get! People are monetizing and making a full time living on TikTok.   BEST MOMENTS   “90% of the people that watch your live on TikTok are new followers…I think this makes TikTok unique” “Set your calendar to go live on TikTok and go live once or twice a week” “You build a really good community on TikTok via your live”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com